by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : May 2008
CPM RPM RPM –Readers Per Thousand–is a better, more sophisticated way to compare media values than CPM. CPM is simply a measure of price: the page rate divided by the number of copies mailed out, in thousands. It is easy to manipulate, especially in publications with controlled circulation. At right are 10 factors to help you differentiate RPM from CPM. RPM takes into account the number of actual prospects who are likely to see and read your advertising. It requires a deeper dive into readership data for individual publications. But it’s a much richer, more dynamic, measure of value, not just price. In your personal life, you shop with an eye for style, quality and value. Bring that same approach to the workplace. Next time you plan or approve a media schedule, evaluate RPM, not just CPM. High Plains Journal Midwest Ag Journal The farming and ranching bible of America’s Breadbasket
May 2008 Supplement
Canadian Agribusiness Employer Guide 08