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Agrimarketing : May 2008
16 AgriMarketing ¦ May 2008 The Independent Professional Seed Association (IPSA) unveils a new brand and marketing initiative that will include a new logo, a new tagline and an integrated marketing campaign. The aim of the campaign is to drive home the value that indepen- dent seed companies provide to the marketplace. Utilizing the new logo and theme “Seeds for Growth,” IPSA member organizations will take the new logo to the marketplace by incorporating it into all of their company literature, seed bags, seed tags, field signs, and Web sites. Next steps in the campaign include an update to the IPSA Web site and an increased visibility in the industry. The Progressive Agriculture Foundation (PAF) establishes an endowment from a gift it received from its founder, Jack Odle, and his wife Sheryl. In the early 1990s, as Editor of Progressive Farmer, Odle and the magazine’s staff began a crusade to help reduce the incidence of accidental death and injuries among farm and ranch chil- dren. They launched the Progressive Farmer Farm Safety Day Camp pro- gram which today is the Progressive Agriculture Safety Day program. The education and training pro- gram has reached more than 656,000 children and adults since 1995. To con- tribute, visit www.progressiveag.org. The beef industry, through the checkoff-funded BQA (Beef Quality Assurance) program and the Live- stock Marketing Association (LMA) , releases an auction market BQA training DVD titled “Focal Point, an Auction Market BQA Guide.” LMA sent the DVDs to U.S. auc- tion markets as well as each State Department of Ag and veterinarians, reinforcing the need for proper animal handling techniques and practices. The Fertilizer Institute appoints Katherine E. English VP/Govt Relations. Previously, she has been with Capitol Hill Consulting Group and the Senate Commit- tee on Environ- ment and Public Works (EPW) . California tomato growers vote to disband the California Tomato Commission and end the state tomato checkoff. The move came after an audit of the Tomato Commission by the Cali- fornia Ag Department found evi- dence of the wide scale abuses. Among other things, the Commission was also essentially running a co-op that set prices to the advantage of some growers and processors in California’s $500 million per year tomato industry, but not all of them. The American Bankers Association (ABA) expands its members-only alliance with the Federal Agricul- tural Mortgage Corporation (Farmer Mac) to provide an outlet to sell home mortgage loans on rural properties situated on large parcels of land engaged in agricultural pro- duction. The agreement extends the mem- ber advantaged benefits to Farmer Mac’s Part-Time Farm product, which offers favorable long-term interest rates and loan amounts up to $3 million on owner-occupied principal residences and second homes. Abby Podkul joins the American Soybean Association staff as its Commodity Classic Manager. AM Odle Farm Safety 4 Just Kids’ (FS4JK) founder Marilyn Adams , is named “America’s Greatest Hometown Hero” at Volvo’s 6th annual Volvo for life awards cere- mony — the top award given through the largest-ever national search for and celebration of everyday heroes. In 1987, Adams founded the non-profit FS4JK, and set out on a mission to promote safe farm environ- ments and eliminate farm-related child health hazards, injuries and fatalities. Today, as a result of her work, 137 chapters with thousands of volunteers across the U.S. and Canada help to keep rural kids safe and healthy. FS4JK selects Kristi Ruth, a high school junior from Chariton, IA, as a Youth Representatives. She had been a farm safety advocate speaker since 2006, after her uncle’s death in a tractor rollover incident. In February 2007, Ruth experi- enced unexpected tragedy herself when she was injured in a posthole drilling accident, nearly losing her arm. She joins her Nebraska counterpart, Ali Umland, to raise awareness and educate others about rural health and safety hazards. The organization names Jordan Tate , a sophomore at the University of Illinois as Illinois Outreach Coordina- tor, a position sponsored by Archer Daniels Midland (ADM) . He joins counterparts Laura Larson (IA); Fawn Dauer (MN); and Rachel Bartholomew (MO). The Outreach Coor- dinators partner with ADM locations, existing volunteer chapters, and local youth groups to identify concerns within the community, and conduct health and safety programs across their states. Adams Umland English
May 2008 Supplement
Canadian Agribusiness Employer Guide 08