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Agrimarketing : May 2008
BEEF AT THE MARATHON 8 AgriMarketing ¦ May 2008 The National Agri-Marketing Association’s (NAMA) annual Conference provided a convenient venue for some of the AdFarm staffers to gather around their prized mascot — a 1949 pickup truck affectionately named “Clementine.” The master agri-marketers stole the hotel’s lobby show with its banner of Clementine hanging from the rafters (inset). It also launched the first ever “in-motion” ad in the new www.AgriMarketingDigital.com which can be viewed online. To see their ad, go to: www.AgriMarketing.com and from the “Archived Issues” select April, 2008, then turn to page 41. AM ADFARM GATHERS AT NAMA Beef checkoff representatives exhibited at the Sports and Fitness Expo that was held in conjunction with last month’s Boston Marathon. They served over 7,000 sam- ples of the new Roast Beef & Veggie Wraps to marathon runners. Shown are (l to r): Emilie Miller, Northeast Beef Promotion Initiative ; Ford Drummond, rancher from Pawhuska, OK, team BEEF runner and the New York Beef Industry Council’s Jean O’Toole and Kara Behlke. They report the promotion hit home with the active consumer audience. They heard comments, like, “I was a vegetarian — up until an hour ago!” NEW FOOD CHAIN CHART At its annual Celebration of Agriculture dinner held at USDA’s Whitten Building in Washington, D.C., the Agricultural Council of America (ACA) debuted its new “Food/Fiber/Biofuels” flow chart. Shown are (l to r) Mike Gustafson, Deere & Co.; Sec’y of Agriculture Ed Schafer; Orion Samuelson, WGN Radio, and Greg Webb, Archer Daniels Midland (ADM) . Sec’y Shafer was the keynote speaker at the event, Samuelson was the Master of Ceremonies. Deere and ADM are partner sponsors of ACA. To view the chart, go to pages 58-59. BASF EXPANDS SEED TREATMENT BASF hosted a “Science Behind Seed Treatments Sym- posium” in conjunction with last winter’s Commodity Classic. The company reported promising research results on its upcoming fungicide seed treatments for corn and soybeans and is planning to launch 11 new products over the next three years. Shown at the Symposium are (l to r) BASF’s Ray Gilmer and Dr. Dirk Voeste; Steve Hawkins, The Context Network ; Gary Munkvold, Iowa State University , and Craig Lindholm, BASF.
May 2008 Supplement
Canadian Agribusiness Employer Guide 08