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Agrimarketing : May 2008
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance Laura Mayfield, McCormick Company Steve Rhea, Rhea & Kaiser Brad Schu, Land O’Lakes/Purina Mills Angie Skochdopole, Quarry Integrated Comms Bob Wilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriM arketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com ® A DECADE LATER…AND THE FUTURE While interviewing the 2008 AgriBusiness Leader and Marketer of the Year NAMA honorees (see the accompa- nying Supplements), it struck me that the world of agribusiness in North America changed forever precisely one decade ago. The first generation of biotech products had entered the market place while the biofuels industry and the Internet were in their infancies. In retrospect, while these events were reported as being significant, at the time, nobody accurately pre- dicted the shockwaves of changes they would send through the ag community and are still reverberating today. Biotech products totally transformed the crop input business. They allowed crop producers to fight pests with such radically different practices it propelled crop protection companies into the seed/traits business. They also hurried along the merger of many companies who were falling behind in the race to keep their share of the crop producers’ acres. The ramp up of the biofuels industry, along with a booming export mar- ket, has created substantial new customers for crops, raising their prices to unheard-of levels. However, production costs have risen as well, so crop pro- ducers, and those providing their financing, have never faced higher levels of risk in their lives. In the meantime, the Internet and other electronically-delivered media have brought new levels of transparency to the ag business, providing instan- taneous information, resulting in quicker and better informed decisions. On the negative side, the livestock industry and its suppliers are strug- gling mightily as the increased price of their largest — feedstuffs — soar. WHAT DOES THE NEXT DECADE HOLD? From all reports, an abundance of new biotech products. The impact of traits allowing more efficient nutrient and water usage by plants will have an impact on the obvious industries. But also on the horizon are the “output” traits, making crops more nutritious and healthful. Hold on to your hat…the ag community is in store for a fascinating ride opts these new technologies in the next decade! AM 4 AgriMarketing ¦ May 2008 THIS MONTH IN AgriMarketing Five Years Ago (2003) • AGCO’s Jim Seaver is named NAMA Marketer of the Year; Hilmar Cheese Co.’s Richard Clauss is named NAMA AgriBusiness Leader of the Year at the association’s annual convention held in San Diego, CA. • Josh Turney joins Farm Journal Media. • Rick Patton joins Doane Agricultural Services Co. and John Harris joins the company’s AgriTalk radio program. Ten Years Ago (1998) • Pioneer Hi-Bred sells its remaining two million shares of Mycogen Corp. to Dow AgroSciences for $40.1 million. • Al Hietala retires as Chmn of Colle & McVoy. • Case Crop. acquires Tyler Industries, Benson, MN. It had sales of $66 million in 1997. Twenty Years Ago (1988) • Best of NAMA judges include: (employer at the time): Roger Randall (Farm Journal), Den Gardner (Mona Meyer), Greg Nickerson (Bader Rutter ), Vern Albright (DuPont), Tina Cannon (American Cyanamid), Steve Engle (Rhea & Kaiser), and Neil DeStefano (FMC). Chmn was Jim Palmer , Ciba-Geigy. • Asgrow Seed Co. wins the first favorable decisions of lawsuits to halt the illegal sales of several of its protected soybean varieties. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to AgriMarketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher
May 2008 Supplement
Canadian Agribusiness Employer Guide 08