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Agrimarketing : May 2008
62 PIONEER HI-BRED’S NEW PRESIDENT PAUL SCHICKLER AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. ? Subscriptions: U.S., Canada and Mexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. ? Copyright 2008 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. ? Contributors: No responsibility is assumed for unsolicited materials. ? To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. ? Periodical postage paid at St. Louis, MO, and additional mailing offices. Postmaster: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. ? Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. MAY 2008 VOLUME 46 NUMBER 4 WHOLE NUMBER 497 PRINTED WITH SOY INK 12 THE SCOOP ON RECRUITING: PERFORMANCE REVIEWS 18 PURDUE UNIVERSITY: WILL THE GOOD TIMES LAST? 19 NATIONAL NAMA NEWS 24 CAMA UPDATE: ONTARIO marketing communication agency update 25 MARKETERS REPORT ON WHAT THEY EXPECT FROM THEIR AGENCIES 28 UPDATES FROM AGENCY LEADERS 36 RHEA & KAISER: AG AGENCY PIONEER TURNS 30 39 ANNUAL LISTING: 30 LARGEST COMMUNICATION AGENCIES 52 THINKING OUTSIDE THE BOX: CLAAS PARTNERS WITH CARE TO PROVIDE AFRICAN FAMILIES HOPE focus on: market research 54 FORWARD RESEARCH JOINS IPSOS REID 55 RESEARCH ON CREATING EFFECTIVE ADS 57 THE FOOD/FIBER/BIOFUELS FLOW CHART 62 VIEW FROM THE TOP: PIONEER HI-BRED’S PAUL SCHICKLER DEPARTMENTS May 2008 ¦ AgriMarketing 3 AGRIMARKETING is proudly associated with: 25 FT. DODGE ANIMAL HEALTH’S DAVE JUDA 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 MARKETING NEWS 14 AGENCY NEWS 16 ASSOCIATION NEWS 17 MEDIA NEWS 60 UPDATES FOR AGRI-MARKETERS About the cover: Special thanks to Rhea & Kaiser, the Naperville, IL-based marketing communications agency, for designing and supplying the front cover. For more information, go to www.rkconnect.com. ®
May 2008 Supplement
Canadian Agribusiness Employer Guide 08