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Agrimarketing : May 2008 Supplement
26 AgriMarketing ¦ May 2008 ships to over 800 students who have long-term career interests in agricul- ture. The goal of the Commitment to Agriculture Scholar- ship program is to help these students realize their full potential by giving them the opportu- nity for a higher education and encouraging their pursuit of a career in agriculture. “Providing scholarships to help students with farm- ing backgrounds prepare for careers in agriculture will help ensure the future of U.S. agri- culture as a growth industry,” says Fajardo. “Most young people who grow up on farms already hold a deep commitment to agriculture, and these scholarships provide them an added boost so they can ulti- mately give something back to their farming heritage.” Another program that honors high school students for their commitment to agriculture is the DEKALB Agricul- tural Accomplishment Award. Since it was first presented by the DEKALB brand in 1947, over 150,000 high school seniors from across the U.S. have been recognized for their excel- lence in the areas of scholarship, leadership and agricultural work experience. The DEKALB brand’s latest youth initiative, DEKALB Wing- Wear, incorporates yet another way of supporting the future of agricul- ture. Launched in 2007, DEKALB WingWear is a full line of custom- designed graphic apparel and acces- sories for young men and women. A portion of all DEKALB WingWear sales helps fund the DEKALB Ag Youth Scholarship for high school and collegiate students pursuing agriculture-related degrees. In its first year, ten students were awarded a $2,500 DEKALB Ag Youth Scholarship. “Monsanto and the DEKALB brand are committed to supporting the sustainability and growth of the agri- cultural industry with the next genera- tion of young leaders,” says Jason Hoag , DEKALB Marketing Manager. “DEKALB WingWear is just one com- ponent of the ongoing DEKALB com- mitment to support ag youth.” AFA Monsanto also supports the Agriculture Future of America (AFA) . Through Monsanto scholar- ships, the AFA is able to encourage and support outstanding college men and women preparing for careers in the agriculture and food industry. “AFA is extremely grateful to Monsanto for their commitment to leadership development,” says AFA President/CEO Russell Weathers . “Through their support, more young people will have the opportunity to prepare profession- ally and academically for careers in agriculture.” AG IN THE CLASSROOM To help increase agricultural literacy at the K-12 student level, Monsanto committed $50,000 to the Agriculture in the Classroom (AITC) Consortium. This grassroots student educational program implements innovative curricular efforts designed specifically to reach non- traditional agriculture students. The Monsanto gift will be used to fund three projects per year over the next three years through a com- petitive state-level grant process administered by the AITC Consor- tium. Supporting AITC allows Mon- santo to maintain its commitment to science education and grassroots efforts that improve the understand- ing of biotechnology. “The AITC Consortium is privi- leged to continue utilizing these grant dollars which will benefit students and teachers around the country who want to learn more about agriculture,” reports Monica Pastor , University of Arizona Agri- culture Literacy and President of the Agriculture in the Classroom Con- sortium. “In an era of shrinking financial resources, Monsanto’s gift continues to enhance our state pro- grams through the competitive grant process. This gift provides addi- tional opportunities for deserving educational projects at the state level which are then shared with all states.” Whether it’s through biotechnol- ogy or the next generation of young leaders, Monsanto is committed to supporting the sustainability and growth of the agricultural industry by investing in the future leaders of agriculture. “Monsanto commits its support to all these organizations because we share a common vision of supporting individuals commit- ted to the sustainability and growth of the agricultural industry,” con- cludes Fajardo. AM 2008 NAMA MARKETER OF THE YEAR /Supporting Ag Youth continued from page 24 DEKALB featured the DEKALB WingWear apparel line at a pop-up retail store at the 2007 National FFA Convention in Indianapolis.