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Agrimarketing : May 2008 Supplement
May 2008 ¦ AgriMarketing 21 tion forward. He works to under- stand the different perspectives at the table and find a mutual win. When you combine that innovation and drive with the way he truly val- ues people and relationships … it is easy to see why the industry would want to present him such a presti- gious award. To have that skill set on our team … we get to recognize it and quite a few of us, including myself, are always picking up ways we can improve ourselves in our own jobs by watching Dave in action. SUCCESSFUL FARMING DES MOINES, IA Congratulations, Dave, on being rec- ognized as the 2008 National Agri- Marketing Association Marketer of the Year. This award is proof of your hard work and commitment to excel- lence in the agriculture industry. It serves as a reflection on Mon- santo for providing innovative prod- ucts and solutions to farmers and the agriculture industry. Successful Farming takes pride in working with successful companies such as Mon- santo to provide opportunities to engage with growers to help them make informed business decisions for their farming operation. This is a well deserved honor. PENTON MEDIA CLARKSDALE, MS Forrest Laws, Associate Publisher, Farm Press Publications Dave Rhylander may be known as a visionary leader and highly innova- tive marketer among his peers at Monsanto and the National Agri-Marketing Association. But the marketing lead for Monsanto’s Delta & Pine Land business is also known as a stickler for details. When Monsanto representatives were preparing for the company’s Technology Showcase Tour at last year’s Farm Progress Show in Decatur, IL, Rhylander insisted on including cotton containing Monsanto’s Bollgard II and Roundup Ready Flex cotton traits in the display area. Besides wanting the cotton to be seen by the thousands of Midwest corn and soybean growers who visit the show, Rhylander arranged for farmers from the Southeast to travel to the show to see the company’s lat- est corn and soybean traits. And he didn’t want the latter to be disap- pointed in what they saw. So Dave had cotton transported from the company’s Leland, MS, (more on page 22) Laws