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Agrimarketing : May 2008 Supplement
May 2008 ¦ AgriMarketing 19 2008 NAMA MARKETER OF THE YEAR Editor’s note: We invited some of the agricultural industry’s prominent leaders to share their insights about doing business with Monsanto’s Dave Rhylander, NAMA’s 2008 Marketer of the Year. WYFFELS HYBRIDS, INC. GENESEO, IL Bill Wyffels, President It’s great to hear that Dave Rhylander is being honored as NAMA’s Mar- keter of the Year. As a mar- keter, Dave is an expert in com- municating with today’s growers. He is gifted with the ability to take a complicated biotechnology message and communicate it in a simple phrase or image that is understand- able and memorable to the reader or viewer. He also has tremendous insight into the future impact of biotechnology on the industry, the environment, and individual grow- ers, and is instrumental in helping others to expand their thinking. Now, Dave has a certain undeni- able presence in a room. A tall guy, with a deep voice, he comes across with an engaging sin- cerity that sets the stage for a posi- tive exchange of ideas. We’ve valued Dave’s genuine desire to hear our opinions, gain understanding about our market, and assist us in growing our business. It’s a pleasure to work with Dave in bringing biotechnology solutions to our customers’ needs. NATIONAL COTTON COUNCIL MEMPHIS, TN Craig Brown, VP Producer Affairs The National Cotton Council extends its congratulations to Dave on this honor. Monsanto and the Council have developed a close working relation- ship over the recent years and Dave has provided one of the crucial links between our organizations. As Vice President of Producer Affairs for the Council, I have worked with Dave on a num- ber of issues including the introduction and further develop- ment of biotech traits into cotton varieties. Dave processes a great set of “Nebraska- based” Midwest values that serve him well when representing Monsanto. While he has developed his understanding of the cotton indus- try, he has always possessed the abil- ity to communicate his message in terms his customer, the producer, can understand and appreciate. He is always ready to tackle tough prob- lems and deal directly and fairly with growers. Dave is very deserving of this recognition and I add my personal congratulations. MONSANTO, ST. LOUIS, MO Jim Zimmer, Vice President, U.S. Branded Business Dave Rhylander has been “thinking outside the box” long before that concept became a marketing buzzword. Dur- ing his remark- able marketing career, he has been recognized not only by his Monsanto col- leagues but also throughout the agri- culture industry for his unrivaled passion, vision and creativity. As a company 100% focused on agriculture, Monsanto is committed to help farmers succeed. Dave has supported that mission with innova- tive sales and marketing programs to promote adoption of Monsanto’s biotech traits and educate farmers on how these technologies can add value to their farming operations. But his talent isn’t based on inno- vation and marketing alone. What really establishes Dave as a true leader is his ability to relate to farm- ers, speak their language and earn their trust. Because of his signifi- cant, positive impact throughout our industry, NAMA could not have found a more deserving recipient of the Marketer of the Year Award. Congratulations, Dave! AGRELIANT GENETICS WESTFIELD, IN Craig Newman, VP Sales & Marketing Dave Rhylander is the “Ultimate Marketer.” Dave focuses on the unique benefits of the specific product which he is marketing. Our company, AgReliant Genetics, worked closely with Dave to launch the “Triple Stack” when he was in charge of trait marketing for Monsanto. Dave spent much of his time ask- ing questions to determine the best strategy to market a product. He would do marketing surveys but would be open to ideas of others as well. In fact, he would seek out opinions concerning the ideas. Dave would call and ask what we thought of a certain idea that he had. Dave would determine the “reason to believe” and then would create a marketing program using multiple media for maximum exposure. Dave did an excellent job intro- ducing the “Triple Stack” and cer- tainly deserves to be NAMA’s Mar- keter of the Year. INDUSTRY LEADERS SALUTE DAVE RHYLANDER, MONSANTO (more on page 20) Wyffels Brown Zimmer Newman