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Agrimarketing : May 2008 Supplement
10 AgriMarketing ¦ May 2008 2008 NAMA MARKETER OF THE YEAR D ave Rhylander will be among the first to tell you the job of marketers is far easier when the products they represent have real value for customers. He’ll point to the efforts of Monsanto’s R&D team of scientists and plant breeders as the first major step toward the commer- cial success that was realized with innovative, new products and tech- nologies. Today, Monsanto says it contin- ues to make significant progress with its research and development pipeline. Several advanced, new products are scheduled for commer- cialization in the next two years, and other cutting-edge innovations are in development. “This unprecedented progress and the sheer momentum of our pipeline underscores our commit- ment to farmer success by deliver- ing innovative products,” says Monsanto Chief Technology Officer, Dr. Robb Fraley . “Through invest- ments in breeding and biotechnology of more than $2 million a day, we’re focused on delivering products that make farmers more productive and profitable.” As a company 100% focused on agriculture, Monsanto says it is com- mitted to helping farmers succeed. The company’s investment in tech- nology innovation recognizes that it can only be successful if its cus- tomers are successful through adop- tion of new products that bring added value to their farming opera- tions. Last year, for example, Monsanto introduced YieldGard VT Triple, combining second-generation corn rootworm control, corn borer protec- tion and the Roundup Ready 2 trait for glyphosate tolerance. With a new, more precise gene-insertion process, this triple-stack technology is pro- viding farmers with more consis- tency, improved insect control and even higher yield potential than the first-generation YieldGard products, the company says. A complete review and the status of the products in Monsanto’s research pipeline follows on page 14. For 2009, three additional biotechnology offerings are expected to be introduced: Roundup Ready 2 Yield, YieldGard VT Pro and YieldGard VT Triple Pro. Roundup Ready 2 Yield is the second generation of Monsanto’s Roundup Ready soybean technology. The company says it will offer the same flexible, dependable weed con- trol and crop safety farmers today enjoy with the Roundup Ready soy- bean system, but with higher yield potential. Four years of Monsanto research trials showed a yield advan- tage of 7% to 11% for Roundup Ready 2 Yield soybeans compared with Roundup Ready soybeans of near isogenic lines, the company reports. Roundup Ready 2 Yield was developed using extensive gene mapping that allowed Monsanto sci- entists to identify specific DNA regions in soybeans that have a posi- tive impact on yield. Using advanced insertion and selection technologies, the Roundup Ready 2 Yield gene is situated in one of these high-yielding DNA regions. YieldGard VT Pro is a second-gen- eration YieldGard Corn Borer trait that will offer broader control of corn insects, including corn borers, fall armyworms and corn earworms. This technology will contain two proteins providing dual modes of action, resulting in enhanced product dura- bility and reducing the risk of insect resistance. As a result, it also offers the potential to reduce the refuge acres that farmers are currently required to plant in conjunction with biotech corn, the company says. YieldGard VT Triple Pro is a com- bination of YieldGard VT Pro, sec- ond-generation rootworm control and Roundup Ready 2. This product is expected to provide growers with the most advanced rootworm and corn borer control available, plus glyphosate tolerance, all in one seed. Scheduled for a 2010 launch is new SmartStax, which combines MONSANTO’S R&D PIPELINE DELIVERS INNOVATION, VALUE TO FARMERS by the AgriMarketing Editors (more on page 12) Dicamba-tolerant soybeans on display at Monsanto’s Technology Showcase Tour at the 2007 Farm Progress Show in Decatur, IL.