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Agrimarketing : April 2013
24 Agri Marketing April 2013 The industry's best work was on display during the National Best of NAMA judging, February 15 in Kansas City. Twenty-two judges had the difficult task of picking the best of 517 entries. This year 's entries marked the highest number since 1999. The Best of NAMA, sponsored by the National Agri-Marketing Association, honor the best in agricultural marketing communications. Both companies and agencies submit their work for this competition, which is one of the tools used to evaluated creative marketing communications and public relations success in the industry. The regional awards process began in October 2012. Companies and agencies entered their work to the regional competition. Part of the regional entry fee was in turn, returned to the chapter where the person submitting the entry is a member. Entries were then judged in one of six different regions. Overall there were 1,419 entries in the six regions with almost 50 judges participating. These entries were evaluated over a two-day period in November in Kansas City. Regional judges were required to have at least three years of industry experience. First place and merit winners from each region were then eligible to advance to the national competition. National judges were required to have five years of industry experience. Judges determine first place and merit winners in advertising and public relations. First place entries are then eligible for Best of Show awards, presented in the areas of Advertising and Public Relations. For the third year contestants could enter the Producer 's Choice category for single page ads. Ads in this category were judged online by producers. All awards will be presented at the Agri-Marketing Conference and Trade Show in Kansas City on April 17. Special thanks to all the judges and companies that participated. AM JUDGING THE INDUSTRY'S BEST WORK BEST OF NAMA NATIONAL JUDGES Keith Borkowski, Bader Rutter & Associates Paul Diamond, Diamond Merckens Hogan Brianna Ditzenberger, Filament Marketing, LLC John Dutcher, APR, Dutcher & Associates, L.L.C. Jerry Harrington, DuPont Pioneer Gardner Hatch, Bader Rutter & Associates, Inc. Rick Haun, John Deere Phil Johnson, Colle+McVoy Les Kahl, AdFarm Robert Landa, Rhea + Kaiser Katie Levitt, Paulsen Marketing Jill Mahoney, BCS Communications Tug McTighe, Callahan Creek John Osthus, Charleston|Orwig, Inc. Gary Sakin, Monsanto Bill Shelton, Left Field Creative Jared Spader, Fleishman-Hillard, Inc Sara Steever, Paulsen Marketing Greg Wetzel, broadhead. Janine Whipps, MorganMyers Michelle Wilkinson, McCormick Company Scott Williams, Osborn Barr is available online! To view, go to www.AgriMarketingDigital.com. To receive an e-mail alert when each issue is available, e-mail your request to be added to the list to: info@AgriMarketing.com.