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Agrimarketing : March 2013
14 Agri Marketing March 2013 U.S. Farmers & Ranchers Alliance (USFRA) announces the production of a documentary about the next generation of farmers and ranchers. Oscar- and Emmy-winner winning filmmaker James Moll of Allentown Productions will handle the project. "I've always strived to make films that are unbiased testaments to the subject matter," says Moll. "It's about telling real stories that resonate. I've been looking for the right subject to tackle in my next documentary, and I've found the perfect topic in American agriculture." Bob Engel, CEO of CoBank, is elected Chmn of the National Council of Farmer Cooperatives (NCFC). Chris Policinski, CEO of Land O'Lakes Inc., is elected Vice Chair. Chuck Connor is reappointed as Pres and Marlis Carson, the NCFC's General Counsel, is reappointed Secretary/Treasurer. Paul Kindinger joins the Cape Cod Cranberry Growers' Assn as CEO. He has been CEO of the North American Equipment Dealers Assn, CEO of the Agricultural Retailers Assn and Dir of the Michigan Department of Agriculture. Farm Bureau farm and ranch families raise a record $971,235 and donate a record of more than 24 million pounds of food to assist hungry Americans. The effort is part of Farm Bureau's "Harvest for All" program in partnership with Feeding America. John Johnson is named COO at the Nat'l Pork Producers Council. He had been VP for Strategic Administration. Bernice Slutsky is promoted to Senior VP, Domestic and Int'l Policy at the American Seed Trade Assn. The European Feed Manufacturer's Federation (FEFAC) and the American Feed Industry Assn (AFIA) consortium, together with the International Feed Industry Federation (IFIF), collaborate on livestock environmental footprinting. The UN FAO-led Partnership will benchmark and monitor the environmental performance of livestock supply chains. Nancy Johnson joins the North Dakota Soybean Growers Assn as Exec Dir. She had been with Traill County Economic Development Commission, Pioneer Hi-Bred, BASF and Miller Meester Advertising. April Fox, Wayne State University, wins the first-ever National Ag Day Poster Art Contest. Agriculture Council of America (ACA) and Successful Farming sponsored the contest. United Soybean Board announces an initiative to increase the production of high oleic oil. The program will promote the benefits of high oleic soy oil to farmers, food companies and industrial-product manufacturers. The new oil could build more than eight billion pounds of demand for U.S. soy in the food and industrial sectors. The checkoff has partnered with two seed companies with high oleic varieties in the approval pipeline, DuPont Pioneer and Monsanto, to make the varieties available to as many farmers as quickly as possible. AM Daily Updates on www.AgriMarketing.com ASSOCIATION NEWS The World Food Prize Hall of Laureates, Des Moines, IA, is awarded a LEED Platinum rating. The Foundation's global headquarters is one of only a handful of 19th-century buildings in the U.S., which are both on the National Register of Historic Places and have also earned a LEED Platinum rating, the highest possible rating by the U.S. Green Building Council. In the foreground is a statue of Nobel Peace Prize winner and founding father of the organization Dr. Norman Borlaug. AM With backing from the Coalition to Save Our GPS and the GPS Industry Council, the GPS industry launches the GPS Innovation Alliance. Founding members include John Deere, Garmin, Trimble, NovAtel and Topcon Positioning Systems. Affiliate members include the Assn of Equipment Manufacturers, General Aviation Manufacturers Assn and the National Assn of Manufacturers. The Alliance, which expects to have more than 200 members, has its roots in a conflict that pitted GPS users against telecom and computer interests. In early 2011, the Federal Communications Commission gave conditional permission to Virginia-based LightSquared to launch a high-powered, wireless broadband network using spectrum adjacent to that used by GPS. Those signals had the potential to disrupt GPS service across the country. To support testing and represent the industry's perspective, the GPS community formed the Coalition to Save Our GPS. While the Coalition will remain in place and stay focused on the LightSquared issue, the GPS Innovation Alliance will have a broader mandate, working to educate policy makers and the public about the GPS system and protecting the interests of GPS companies, organizations and users. AM
January February 2013