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Agrimarketing : March 2013
March 2013 Agri Marketing 13 I-5 Publishing, Irvine, CA, acquires the books, magazines and web sites of BowTie Inc., Irvine, CA, the publisher of special-interest media such as Hobby Farms, Horse Illustrated, Urban Farm and companion animal magazines. Daniel Ambrose, Managing Partner of Ambro.com joins the I-5 executive team as Chief Strategy Officer --- Digital and Advertising. Patty Jolliffe and Cachet Hancock join Farm Journal Media's livestock division. Jolliffe is a Nat'l Acct Mgr. She has been with Zillner, Nicholson Kovac, BKV and Osborn Barr. Hancock joins as Mktg Comms Mgr. She had been with Concorde Career Colleges and Cessna. AgNet West Radio launches AgNet West eNews. The e-newsletter, distributed each Thursday, is designed for farmers and others interested in California's agriculture industry and features news stories, links to important agricultural information and a calendar of events. Anita Geddes-Vanderwert joins Benchmark Holding's unit 5m Enterprise as Head of Sls --- The Americas and will focus on the Daily Updates on www.AgriMarketing.com MEDIA NEWS (more on page 15) Farm Journal Media receives five Neal Awards during American Business Media's 59th Annual Jesse H. Neal National Business Journalism Awards program. Shown accepting one of the awards is Top Producer's Editor Jeanne Bernick. Called "the Pulitzer Prize of the business media," the Neal awards were established to recognize and reward editorial excellence in business media publications. Farm Journal Media won in the following categories: • Best Profile: "Top Potato," Top Producer. • Best News Coverage: "Drought Coverage," AgWeb.com. • Best Instructional Content: "Micronutrient Deficiency Detection," Farm Journal. • Best Web site: "AgWeb.com," Farm Journal Media. • Best Use of Social Media: "Farm Journal Pulse," AgWeb.com. AM Bernick Hancock Jolliffe
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