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Agrimarketing : March 2013
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Customer Service Manager ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Osmundson, AgCareers.com Jim Farrell, Farmers National Company Russ Green Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance Pat Morrow, BASF Diane Martin, Rhea + Kaiser Brad Schu, Land O'Lakes/Purina Mills Angie Skochdopole, AdFarm Bob Wilhelm, FLM+ CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans (AudreyE@AgriMarketing.com) Design for NAMA News Jennifer Pickett Agri Marketing is sent to qualified personnel employed by corporate agribusinesses and their communication agencies, agricultural media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com ROARING START 2013 is off to a roaring start for agribusiness as continued high prices for most commodities have encouraged agricultural producers to invest in the products and services they need to produce record yields. According to the Association of Equipment Manufacturers' "Flash" report, U.S. tractor sales are up 17% over a robust 2012, and combine sales soared 41%! Planted acreage is forecast to be higher than last year, increasing the demand for the required inputs. Credit requests and the sale of crop insurance are strong as well. Land values continue to boom. Exports of most agricultural commodities continue on a healthy pace, further supporting strong prices. The only challenges seem to be a shortage of certain seed varieties and some crop protection products to help control emerging weed resistance. WANTED: PROFESSOR OF AG COMMUNICATIONS The University of Illinois recently announced its search for the first-ever Endowed Professor of Agricultural Communications. Named in the honor of Professor Emeritus Dr. James F. Evans, it is a true testiment to the vitality of the ag communications profession. Hearty congratulations to those profes- sionals and companies who organized and generated the nearly $2 million that was required to launch the program! Read more about it on page 11. OUR SCORECARD Last year, the printed version of Agri Marketing magazine celebrated its 50th anniversary. While we believe in the vitality and permanence of the print media, we have also fully embraced other media to keep agri-marketers informed about the news affecting their businesses. Here is the latest scorecard on our electronic media: • The www.AgriMarketing.com web site now averages over 25,000 unique visitors/month who viewed 390,000 pages. • The Agri Marketing Weekly e-newsletter is now sent to over 9,100 agri-marketers each Monday. • www.AgriMarketingDigital.com --- the online version of the magazine --- is viewed by nearly 2,200 people each issue. That represents one-third of the printed version's audience. • The Agri Marketing app for wireless devices has been downloaded by nearly 1,900 people. • Twitter.com/AgriMarketing just topped 5,200 followers. AM 4 Agri Marketing March 2013 THIS MONTH IN Agri Marketing Five Years Ago (2008) • Dan Bagan is named Sr VP of Penton Media's Agricultural and Food group replacing Bob Moraczewski who retires. • Agri Marketing launches its mobile app. It is sponsored by Farm Progress Co. and powered by iNet Solutions. Ten Years Ago (2003) • AGCO acquires Sunflower Manufacturing, Beloit, KS. • The Beef Checkoff is ruled constitutional by a federal court. • StarLink, a subsidiary of Aventis and Garst Seed, agrees to pay $110 million to corn farmers in a class action lawsuit. • ChevronTexaco announces it will switch from blending MTBE to ethanol. Twenty Years Ago (1993) • ICI Agricultural Products changes its name to ZENECA Ag Products. The company's seed group retains the ICI name. Bob Woods is named President of the business unit. • Steve Drake forms Drake & Co. which specializes in public relations and association management. He had been with the American Soybean Assn. • NAMA moves to its current location in Overland Park, KS. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to the Agri Marketing Weekly e-newsletter, go to www.AgriMarketing.com. Follow us at: Twitter.com/AgriMarketing. Lynn Henderson Publisher FOR OPENERS
January February 2013