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Agrimarketing : April 2008
62 AgriMarketing April 2008 Turf and Ornamental Public Relations Campaign CLIENT: BASF Professional Turf & Ornamentals, Research Triangle Park, NC --- Bob York AGENCY: Padilla Speer Beardsley and Winnercomm, Minneapolis, MN--- Shandra Wendorff MESSAGE: BASF values their customer's support and feedback. BASF wants to hear their customers' needs and challenges to help them develop solutions. AUDIENCE: BASF customers, trade media, BASF marketing and sales representatives MERIT: Dow AgroSciences LLC / Bader Rutter & Associates NATIONAL FINALISTS: Valent U.S.A. Corporation / archer>malmo (2) Companion Animal Campaign Element CLIENT: Novartis Animal Health, Greensboro, NC --- Elaine May AGENCY: Colle+McVoy, Minneapolis, MN--- Danny Skalman MESSAGE: Deramaxx enables canine arthritis patients to get back to enjoying everyday life activities. AUDIENCE: Companion animal veterinarians MERIT: Novartis Animal Health / Colle+McVoy NATIONAL FINALISTS: Pfizer Animal Health / Rhea & Kaiser Marketing Communications Heska Corp. / Stephens & Associates Advertising Fort Dodge Animal Health / Two West Purina Mills / Left Field Creative Merial Limited / Bader Rutter & Associates, Inc. Kemin Nutrisurance / Stephens & Associates Advertising Tennessee Farmers Co-op / In-house Turf and Ornamental Campaign Element CLIENT: Caterpillar, Inc., Peoria, IL --- Lori Porter AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL --- Therese McGrady MESSAGE: To inform the consumer on the features of the C-Series MTLs and how it compares to the big machines. AUDIENCE: Non-residential landscapers MERIT: Syngenta / Trone and Exhibit Resources NATIONAL FINALISTS: Arysta LifeScience / Woodruff Sweitzer BASF Professional Turf and Ornamentals / Padilla Speer Beardsley and Winnercomm Caterpillar Inc. / Rhea & Kaiser Marketing Communications (2) Thanks! to Case IH for providing the 2008 commemorative model tractors at NAMA's Agri-Marketing conference www.AgriMarketing.com
May 2008 Supplement