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Agrimarketing : April 2008
April 2008 AgriMarketing 61 Web Site --- Educational Focus, Directed to Consumers CLIENT: Ethanol Promotion and Information Council, Omaha, NE --- Reece Nanfito AGENCY: Broadhead + Co., Minneapolis, MN --- Troy Schroeder MESSAGE: EPIC's drivingethanol.org Web site is an invaluable source of information about ethanol, and its contributions to the economy and energy independence movement. AUDIENCE: Consumers MERIT: Pear Bureau Northwest / Harvest PR Marketing, Inc. NATIONAL FINALISTS: Fort Dodge Animal Health and The American Veterinary Medical Association / Latorra, Paul & McCann Advertising CNH Case New Holland / Morgan&Myers Bayer Animal Health / Fleishman-Hillard, Inc. Vande Rose Farms / REL Productions, Ltd. Arenus / Trilix Marketing Group Companion Animal Advertising Campaign CLIENT: Merial Limited, Duluth, GA --- Duane Maye AGENCY: Bader Rutter, Brookfield, WI --- Griffin Bungener MESSAGE: RECOMBITEK Equine Influenza Virus Vaccine is proven to protect horses against influenza while significantly reducing viral shedding. AUDIENCE: Equine veterinarians with mixed or equine-only practices MERIT: CareCredit / Stephens & Associates Advertising NATIONAL FINALISTS: Pfizer Animal Health / Martin Williams Advertising Tennessee Farmers Co-op / In-house Precious Pets / Paulsen AgriBranding Intervet / Osborn & Barr Communications Eli Lilly and Company / McCormick Company (2) Turf & Ornamental Advertising Campaign CLIENT: Valent U.S.A. Corporation, Walnut Creek, CA --- Lori Theine AGENCY: archer>malmo, Memphis, TN --- Pete Montgomery MESSAGE: To promote Safari as the super-systemic insecticide with quick up-take and knockdown that controls a variety of pests including whiteflies, aphids, scale, fungus gnats, leafminers and mealybugs. AUDIENCE: Greenhouse and nursery growers, mostly men, ages 35-50 MERIT: Walters Gardens / Paulsen AgriBranding NATIONAL FINALISTS: Caterpillar Inc. / Rhea & Kaiser Marketing Communications BASF / Winnercomm, Inc. PBI/Gordon Corporation / In-house Dow AgroSciences / Bader Rutter & Associates Companion Animals Public Relations Campaign CLIENT: Fort Dodge Animal Health, Overland Park, KS--- Stephanie Gable AGENCY: Latorra, Paul & McCann Advertising, Syracuse, NY --- Crystal Smith MESSAGE: To provide information on the benefits of wellness exams to help pets live longer, healthier lives. AUDIENCE: U.S. veterinarians, and dog and cat owners MERIT: Sergeant's Pet Care Products Inc. / Swanson Russell Associates NATIONAL FINALISTS: Merial Limited / Bader Rutter & Associates Sergeant's Pet Care Products Inc. / Swanson Russell Associates
May 2008 Supplement