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Agrimarketing : April 2008
Broadcast News CLIENT: National Cattlemen's Beef Association, Centennial, CO--- Melissa Tessitore MESSAGE: To provide accu- rate and balanced news, education and industry information to those currently involved in the cattle and beef business. AUDIENCE: Cattle producers and ranchers MERIT: Pfizer Animal Health / Martin Williams Advertising NATIONAL FINALISTS: Dairy Management Inc. / The Integer Group Midwest Dairy Association / Demeter Communications in cooperation with DHTV Productions Valent U.S.A. Corporation / archer>malmo (2) Schering-Plough Animal Health / PR Works The Nutrients for Life Foundation / Fleishman-Hillard Electronic Publications CLIENT: FMC Corporation, Philadelphia, PA--- Paul Redhage AGENCY: Nicholson Kovac, Inc., Kansas City, MO--- Sally Behringer MESSAGE: To provide Star Retailers with tailored, timely information that is specific to the crop segments and geography they serve. AUDIENCE: FMC Star Retailers, distributors, representatives, FMC regional marketing managers, support staff and internal audiences MERIT: Merial Limited / Bader Rutter & Associates NATIONAL FINALISTS: Merial Limited / Bader Rutter & Associates Ethanol Promotion and Information Council / Broadhead + Co. CHS - Land O'Lakes / Colle+McVoy Dow AgroSciences / Bader Rutter & Associates Monsanto / Osborn & Barr Communications Absorbent Technologies, Inc. / Fieldtrip, Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications FMC Corporation / Nicholson Kovac, Inc. Interactive Marketing Tools CLIENT: Stine Seed Company, Adel, IA--- David Thompson AGENCY: Trilix Marketing Group, Urbandale, IA --- Brett Adams and Paul Burger MESSAGE: To provide the most up-to-date seed brand information to growers, dealers and the sales force. AUDIENCE: U.S. corn and soybean growers, Stine Seed Company dealers and sales staff, prospective dealers and salespeople MERIT: John Deere / Blasdel Cleaver Schwalbe Communications NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell Public Relations Novartis Animal Health / Morgan&Myers Pioneer Hi-Bred International / McCormick Company Dow AgroSciences / Bader Rutter & Associates Web Site --- Directed to Farmers, Growers or Ranchers CLIENT: FMC Corporation, Philadelphia, PA--- Paul Redhage AGENCY: Nicholson Kovac, Kansas City, MO--- Kristen Marshall MESSAGE: To provide infor- mation on FMC's Capture LFR and its Capture LiquidReady System. The site also offers detailed information on the 2007 Capture Rewards program and how growers can get instant savings on Capture LFR along with other incentives. AUDIENCE: Cotton growers, retailers and crop consultants across the U.S. Corn Belt MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: John Deere Ottumwa Works / OPEN ROADS CHS - Land O'Lakes / Colle+McVoy Specialty Fertilizer Products / Osborn & Barr Communications Isagro-USA / Insight Marketing Schering-Plough Animal Health / PR Works BASF Plant Science L.L.C. / Charleston|Orwig Advanced Biological Marketing / Paulsen AgriBranding 60 AgriMarketing April 2008
May 2008 Supplement