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Agrimarketing : April 2008
Company & Association Newsletters --- External to Dealers, Distributors, etc. CLIENT: Syngenta Crop Protection, Greensboro, NC--- Wendell Calhoun AGENCY: Gibbs & Soell, Inc. - Raleigh, Raleigh, NC --- Tina Allen MESSAGE: To inform retailers about Syngenta Crop Protection's soybean portfolio, while establishing Syngenta as a source of reliable, technical information. AUDIENCE: Retailers in Iowa, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, North Dakota, Nebraska, Ohio, South Dakota, Tennessee and Wisconsin MERIT: Ethanol Promotion and Information Council / Broadhead + Co. Company & Association Magazines --- External CLIENT: BASF Professional Vegetation Management, Research Triangle Park, NC --- Amie Dunn AGENCY: Padilla Speer Beardsley (with Winnercomm, Inc. and Source Publications, Inc.) MESSAGE: To promote BASF's quarterly magazine Latitude, which provides information on the best management practices for controlling invasive weeds. AUDIENCE: Vegetation management professionals, utility companies, distributors, chemical applicators and university personnel working in weed science MERIT: Case IH / Cygnus Business Media NATIONAL FINALISTS: Pioneer Hi-Bred International / McCormick Company GreenStone Farm Credit Services / In-house Pfizer Animal Health / Martin Williams Advertising BASF / Quarry Integrated Communications California Association of Pest Control Advisers (CAPCA) / In-house PIC / Farms.com BASF / Winnercomm, Inc. Valmont Irrigation / Ayres Kahler Company Publications --- Internal CLIENT: CHS --- Land O'Lakes, Inver Grove Heights, MN--- Jessica Lamker AGENCY: Colle+McVoy, Minneapolis, MN--- Cynthia Clanton MESSAGE: To convey that Cooperative Profiles provides ideas and resources that promote local co-op growth, profitability, enhanced customer service, and support for the benefits of a strong cooperative system. AUDIENCE: Professional managers and directors MERIT: Pioneeer Hi-Bred International / McCormick Company NATIONAL FINALISTS: Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications The Mosaic Company / Bader Rutter & Associates, Inc. April 2008 AgriMarketing 59 Company Publications --- Annual Report CLIENT: West Central, Ralston, IA --- Sarah Dorman AGENCY: Innova Ideas and Services, Ames, IA --- Jenny Peterson MESSAGE: West Central's 2007 Annual Report On Any Given Day depicts the state-of-the cooperative and lays out the organizations's long-range strategy. AUDIENCE: Cooperative members, potential members, business partners, civic organizations, political leaders, and special guests MERIT: Foremost Farms USA / Morgan&Myers NATIONAL FINALISTS: American Crystal Sugar Company / AdFarm National Corn Growers Association / David & Associates Progressive Agriculture / Morgan&Myers Cattlemen's Beef Board / National Cattlemen's Beef Association
May 2008 Supplement