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Agrimarketing : April 2008
News Release CLIENT: Pear Bureau Northwest, Milwaukie, OR --- Cristie Mather AGENCY: Harvest PR & Marketing, Inc., Portland, OR --- Heidi Nelson MESSAGE: To establish the trend of using fresh ingredients in the bar, and that pear is a new flavor trend. To inspire consumers to think about pears not just as edible, but as sippable. AUDIENCE: Cocktail/beverage and food consumer media MERIT: The Mosaic Company / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Merial Limited / Bader Rutter & Associates, Inc. Sergeant's Pet Care Products Inc. / Swanson Russell Associates (2) National Cottonseed Product Association / Harvest PR & Marketing, Inc. FMC Corporation / Nicholson Kovac, Inc. Case IH / Morgan&Myers Cotton Incorporated / Harvest PR & Marketing, Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications Schering-Plough / Fleishman-Hillard CHS, Inc. / In-house Events --- Customer Events CLIENT: Pfizer Animal Health, New York, NY --- Raegan Weber AGENCY: Martin Williams, Minneapolis, MN--- Kenna Rathai MESSAGE: To communicate the research and development efforts of Pfizer and their new SelectVAC partnerships and their extended therapy antibiotics Excede and Draxxin. AUDIENCE: Beef industry trade media, Pfizer customers and readers of beef industry trade publications MERIT: Novartis Animal Health / Morgan&Myers NATIONAL FINALISTS: Syngenta / Gibbs & Soell FMC Corporation / Nicholson Kovac, Inc. BASF The Chemical Company, Agricultural Products / Quarry Integrated Communications Mycogen Seeds / Bader Rutter & Associates Monsanto / Osborn & Barr Communications Valent U.S.A. Corporation / archer>malmo Merial Limited / Bader Rutter & Associates Events --- Internal Events CLIENT: Case IH, Racine, WI --- Julie Rudnick AGENCY: Morgan&Myers, Waukesha, WI --- Ellen LaRose MESSAGE: To communicate the changes in Case IH's "Go to Market Strategy." AUDIENCE: Case IH dealer principals, dealership managers and Case IH field personnel MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh NATIONAL FINALISTS: John Deere Credit / Bader Rutter & Associates, Inc. Bayer Animal Health / Fleishman-Hillard Company & Association Newsletters --- External to Farmers, Growers & Ranchers CLIENT: FMC Corporation, Philadelphia, PA--- Paul Redhage AGENCY: Nicholson Kovac, Inc., Kansas City, MO--- Sally Behringer MESSAGE: To inform FMC Corporations' customers about their expanding list of products. AUDIENCE: Crop growers, influencer groups, FMC Star retailers and distributors, and FMC internal audiences MERIT: Almond Board of California / Broadhead + Co. NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications Michigan Farm Bureau / In-house Dow AgroSciences / AdFarm United Soybean Board / Osborn & Barr Communications Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh, NC 58 AgriMarketing April 2008
May 2008 Supplement