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Agrimarketing : April 2008
Media Relations CLIENT: Syngenta Crop Protection, Greensboro, NC --- David Pinon AGENCY: Gibbs & Soell, Inc., Raleigh, NC --- Mary Haines MESSAGE: To report news and developments from Syngenta Crop Protection and the three Syngenta Seed companies (NK Brand, Golden Harvest and Garst). AUDIENCE: Top agricultural editors, farm broadcasters and television media MERIT: Pear Bureau Northwest / Harvest PR & Marketing, Inc. NATIONAL FINALISTS: Ethanol Promotion and Information Council / Broadhead + Co. Syngenta Seeds / Gibbs & Soell Inc. Schering-Plough/Global Animal Management / Fleishman-Hillard Iowa Corn Growers Association/Iowa Corn Promotion Board / Morgan&Myers Dairy Management Inc. / The Integer Group Sergeant's Pet Care Products Inc. / Swanson Russell Associates (2) National Cottonseed Products Association / Harvest PR & Marketing, Inc. Valent U.S.A. Corporation / archer>malmo Public Affairs/Issues Management CLIENT: Horizon Organic, Broomfield, CO --- Sara Unrue AGENCY: Fleishman-Hillard Inc., Kansas City, MO--- Rick Thaemert, Agi Schafer, Stacie Fleming, and Abby White MESSAGE: To trust Horizon Organic and their credibility as a pioneer and leader in the organic milk business. AUDIENCE: Customers, key opinion leaders, regulators, dairy farmers, and consumers within the organic milk industry MERIT: Childhood Agricultural Safety Network / The Gunter Agency NATIONAL FINALISTS: Sergeant's Pet Care Products Inc. / Swanson Russell Associates Smithfield Foods, Inc. / Charleston|Orwig Producer Funded Public Relations Program to Ag Audiences CLIENT: Colorado Wheat Research Foundation and Colorado Wheat Administrative Committee, Centennial, CO--- Darrell Hanavan AGENCY: Fleishman- Hillard, Dallas, TX--- Colleen Parr MESSAGE: To promote the CSU seed varieties' performance when planted in Colorado. AUDIENCE: Colorado wheat growers MERIT: Iowa Corn Growers Association / Morgan&Myers NATIONAL FINALISTS: U.S. Dairy Export Council / The Integer Group Almond Board of California / Broadhead + Co. United Soybean Board / Osborn & Barr Communications Producer or Company-funded Public Relations Program to Consumers CLIENT: Midwest Dairy Association, St. Paul, MN --- Donna Moenning AGENCY: Demeter Communications, Camp Crook, SD--- Sharlet Teigen MESSAGE: To tell the positive story about dairy farmers' environmental stewardship, animal care and milk quality assurance. AUDIENCE: Female, head-of-household, primary grocery shopper, ages 25-55 and regular dairy product user MERIT: Pear Bureau Northwest / Harvest PR & Marketing, Inc. NATIONAL FINALISTS: Northeast Beef Promotion Initiative - A Project of the Cattlemens' Beef Board / In-house RBC Royal Bank / AdFarm National Sunflower Association / The Odney Advertising Agency California Dried Plum Board / Ketchum, Inc. Flax Canada 2015 / Fleishman-Hillard, Inc. 56 AgriMarketing April 2008
May 2008 Supplement