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Agrimarketing : April 2008
April 2008 AgriMarketing 55 Corporate Identity CLIENT: Monsanto, St. Louis, MO AGENCY: Rodgers Townsend, St. Louis, MO --- Jayne Armbruster MESSAGE: TheLFAisanew breed of agrono- mist working to earn your trust and enhance your farm's production and future success by providing you with the most up-to-date agronomic information, technology solutions and seed recommendations tailored to your specific situation. AUDIENCE: Monsanto sales force called the Local Field Advisors (LFA) and progressive growers MERIT: FMC Corporation / Nicholson Kovac, Inc. NATIONAL FINALISTS: United State Department of Agriculture - Nat'l Ag Statistics Service / Osborn & Barr Communications Iowa Farm Bureau / Strategic America FMC Corporation / Nicholson Kovac, Inc. Case IH / Morgan&Myers Bayer CropScience / Rhea & Kaiser Marketing Communications Bovance / Filament Marketing & Distillery Design Studio Advertising to Agribusiness --- Advertisements CLIENT: Iowa Farmer Today, Cedar Rapids, IA --- Steve DeWitt AGENCY: Davis Harrison Dion, Chicago, IL --- Doug Davis MESSAGE: Equipment dealers can gain awareness through Iowa Farmer Today. AUDIENCE: Equipment dealers MERIT: United Soybean Board / Osborn & Barr Communications NATIONAL FINALISTS: Hoard's Dairyman / Charleston|Orwig The Hondo Group / In-house Advertising to Agribusiness --- Other Elements CLIENT: Paulsen AgriBranding, Sioux Falls, SD --- Greg Guse AGENCY: In-house MESSAGE: Paulsen AgriBranding has the depth of ag experience and talent to be an effective agency for ag companies seeking a broad spectrum of marketing communications services. AUDIENCE: Agribusinesses employing agencies for marketing communications services MERIT: Swanson Russell Associates / In-house NATIONAL FINALISTS: University of Nebraska -Lincoln, MBA Agribusiness Program / University of Nebraska - Lincoln, Office of Extended Education and Outreach Hoard's Dairyman / Charleston|Orwig (2) Overall Public Relations Campaign CLIENT: Dow AgroSciences, Indianapolis, IN AGENCY: Fleishman- Hillard, Kansas City, MO --- Mark Crouser MESSAGE: To build the market for Dow AgroSciences' Omega-9 Oils made from their specially-bred Nexera canola and sunflower, in light of the data that trans fats have been related to coronary events and the cause of several health issues every year. AUDIENCE: Key foodservice decision makers and influencers MERIT: FMC Corporation / Nicholson Kovac, Inc. NATIONAL FINALISTS: Syngenta Seeds / Gibbs & Soell Inc. BASF The Chemical Company, Agricultural Products / Quarry Integrated Communications Valent U.S.A. Corporation / archer>malmo Winfield Solutions: CROPLAN Genetics brand / Colle+McVoy BASF Professional Vegetation Management / Padilla Speer Beardsley (with Winnercomm, Inc.) Pioneer Hi-Bred International / McCormick Company
May 2008 Supplement