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Agrimarketing : April 2008
Brochures, Catalogs --- Directed to Dealers, Distributors & Sales Reps CLIENT: Agrofresh, Inc., Spring Hill, PA AGENCY: The Team, Inc., Ozark, MO --- Jeff S. Johnson MESSAGE: To enlist the industry-leading, innovative SmartFresh Quality System to deliver harvest-quality apples for longer periods to your customers. AUDIENCE: Vice Presidents' of produce for retail grocery and produce growers MERIT: Almond Board of California / Broadhead + Co. NATIONAL FINALISTS: Ridley Inc. / Paulsen AgriBranding ARM & HAMMER Animal Nutrition / Charleston|Orwig LG Seeds / Simantel Group Syngenta Seed Care / Gibbs & Soell, Inc. - Raleigh Ethanol Promotion and Information Council / Broadhead + Co. Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh Pfizer Animal Health / Martin Williams Advertising Point-of-Purchase Materials CLIENT: Pioneer Hi-Bred International, Johnston, IA --- Doug Mertz AGENCY: McCormick Company, Kansas City, MO--- Karl Ploeger MESSAGE: Pioneer hybrids with Herxulex XTRA provides superior protection when compared to results from key competitor hybrids with other in-plant insect protection. AUDIENCE: Corn growers with more than 100 acres MERIT: Schering-Plough Animal Health / Swanson Russell Associates NATIONAL FINALISTS: Pioneer Hi-Bred International, Inc. / McCormick Company Valent U.S.A. Corporation / archer>malmo Bayer Health Care, Animal Health Division / Woodruff Sweitzer DuPont Crop Protection / McCormick Company Bayer CropScience / Rhea & Kaiser Marketing Communications Dow AgroSciences / Bader Rutter & Associates Case IH / Colle+McVoy Exhibits CLIENT: Pioneer Hi-Bred International, Johnston, IA --- Doug Mertz AGENCY: McCormick Company, Kansas City, MO--- Karl Ploeger MESSAGE: Pioneer is the market leader with innovative technologies for corn, soybeans, biofuels, forages additives, supported by industry-leading agronomics, nutritional benefits and customer service. AUDIENCE: Farm Progress Show attendees MERIT: The Mosaic Company / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Sergeant's Pet Care Products Inc. / Swanson Russell Associates United Soybean Board / Osborn & Barr Communications PIC / In-house BASF The Chemical Company, Agricultural Products / Quarry Integrated Communications Case IH & CNH Capital / In-house Premium/Specialties CLIENT: John Deere, Lenexa, KS --- Pam Barry MESSAGE: To provide target audience with up-to-date, high resolution images of new John Deere ag equipment for use at no charge in their commu- nications materials and publications. AUDIENCE: NAMA members and general agricultural media MERIT: Squid Ink / Broadhead + Co. NATIONAL FINALISTS: BASF The Chemical Company, Agricultural Products / Quarry Integrated Communications BASF Plant Science L.L.C. / Charleston | Orwig CHS, Inc. / In-house Case IH / Morgan & Myers (2) 54 AgriMarketing April 2008
May 2008 Supplement