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Agrimarketing : April 2008
Best of NAMA April 2008 AgriMarketing 53 Customer Brochures, Catalogs --- Farmer-directed --- Single CLIENT: PIC, Hendersonville, TN--- Tabatha Jeter AGENCY: In-house MESSAGE: To illustrate the traits, features and benefits of each of the gilts that make up the Camborough Family of Females. AUDIENCE: General audience of pork producers, potential customers, current customers and industry influencers MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh, NC NATIONAL FINALISTS: Heartland Hybrids / AdFarm Dairy Management, Inc. / The Integer Group Alliance Product Group / McCormick Company Firestone Agricultural Tire Division / The Meyocks Group NC+ Hybrids / Swanson Russell Associates Bayer Health Care, Animal Health Division / Woodruff Sweitzer Customer Brochures, Catalogs --- Farmer-directed --- Series CLIENT: Garst Seed Company, Golden Valley, MN --- Linda Leydens AGENCY: SOLUTIONS Inc., Johnston, IA --- Doug Reynolds MESSAGE: To promote the Garst brand and provide an overview of all areas where Garst differentiates from other seed brands. AUDIENCE: Large, progressive innovative growers who farm 500+ acres of corn and Garst field sales professionals who need a pocket folder to hold sales and product materials. MERIT: Syngenta Crop Protection / Gibbs & Soell Public Relations NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell Public Relations Valmont Irrigation / Ayres Kahler Syngenta Animal Nutrition / Adculture Group Inc. Syngenta Seeds / Gibbs & Soell Inc. Missouri's #1 Station, according to AMR Janet Adkison • Mike Jewell • Miles Carter 0 10 20 30 40 50 AgriTalk KFEQ KDRO KTTN KRES KMMO Brownfield KMZU Listen live at www.KMZU.com 660/542-0404 102 North Mason • Carrollton, MO 64633 • www.KMZU.com For more information contact: Miles Carter (milesc@KMZU.com) 2006 Ag Media Research AQHS 5A-7P Caldwell, Carroll, Chariton, Cooper, Daviess, Grundy, Howard, Johnson, Lafayette, Linn, Livingston Macon, Pettis, Randolph, Ray, Saline, and Sullivan Counties.
May 2008 Supplement