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Agrimarketing : April 2008
Direct Mail --- Farmer-directed --- Three-Dimensional CLIENT: Monsanto, St. Louis, MO --- Cynthia Skaggs AGENCY: Osborn & Barr Communications, St. Louis, MO --- Andrea Segal MESSAGE: Go for the Gold this winter with profit potential you can see in your crop rotation. AUDIENCE: Winter wheat/winter canola growers MERIT: LG Seeds / Simantel Group NATIONAL FINALISTS: Dow AgroSciences / Bader Rutter & Associates PIC / Group Leaf LLC Pfizer Animal Health / Martin Williams Advertising (2) Land O'Lakes Purina Feeds LLC / Swanson Russell Associates Valent U.S.A. Corporation / archer>malmo Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh Monsanto / Osborn & Barr Communications Bayer CropScience / Rhea & Kaiser Marketing Communications Direct Mail --- Directed to Dealers, Distributors, Sales Reps & All Others Relating to Agribusiness --- Flat CLIENT: Bovance, Sioux Center, IA --- Chris Sigurdson AGENCY: Filament Marketing & Distillery Design Studio, Madison, WI --- Ed Peck MESSAGE: Bovance is a dedicated leader in the application of cloning technology to help improve the development of elite cattle. AUDIENCE: Editors of leading cattle-focused publications across North America MERIT: Dow AgroSciences / Bader Rutter & Associates NATIONAL FINALISTS: DuPont Crop Protection / McCormick Company (2) Valent U.S.A. Corporation / archer>malmo Bayer CropScience / Rhea & Kaiser Marketing Communications CNH Capital / Insight Marketing EMD Crop BioScience / AdFarm Squid Ink / Broadhead + Co. John Deere / In-house Direct Mail --- Directed to Dealers, Distributors & Sales Reps --- Three Dimensional CLIENT: CHS,Inc., Inver Grove Heights, MN--- Teresa Deering AGENCY: Abarella Design, South Saint Paul, MN --- Kathy Abarella MESSAGE: With the right partner, anything is possible. AUDIENCE: A group of 65 highly regarded prospects within the energy, grains and foods businesses MERIT: Merial Limited / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Specialty Fertilizer Products / Osborn & Barr Communications Farm Credit Services of America / The Meyocks Group Arysta LifeScience / Woodruff Sweitzer Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh Bayer CropScience / Rhea & Kaiser Marketing Communications Central Life Sciences / Celtic Marketing, Inc. Billboards or Other Outdoor Ads CLIENT: CHS, Inc., Inver Grove Heights, MN --- Ann Mann AGENCY: Colle+McVoy, Minneapolis, MN--- Aaron O'Keefe MESSAGE: The Cenex brand is your reliable, trusted energy partner. AUDIENCE: Agricultural producers, equipment and vehicle owners and rural homeowners who use energy products including fuel, lubricants and propane. MERIT: Winfield Solutions: CROPLAN Genetics brand / Colle+McVoy NATIONAL FINALISTS: Pioneer Hi-Bred International / McCormick Company Bayer CropScience LP / Rhea & Kaiser Marketing Communications (2) United Soybean Board / Osborn & Barr Communications Valent U.S.A. Corporation / archer>malmo Bayer CropScience / Rhea & Kaiser Marketing Communications (2) 52 AgriMarketing April 2008
May 2008 Supplement