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Agrimarketing : April 2008
Single-page Ads --- Series CLIENT: CHS, Inc., Inver Grove Heights, MN --- Linda Tank and Steve Richter AGENCY: Colle+McVoy, Minneapolis, MN --- Lori Wohletz and Lisa Schmidt MESSAGE: CHS is always finding new markets or exploring and developing ways to grow your business. AUDIENCE: Growers MERIT: Case IH / Colle+McVoy NATIONAL FINALISTS: NK Seeds / Martin Williams Advertising Absorbent Technologies, Inc. / Steelhead Advertising Sadex / The Hondo Group PIC / In-house Purina Mills / Left Field Creative BASF The Chemical Company / Quarry Integrated Communications FMC Corporation / Nicholson Kovac, Inc. Farm Credit Services of Mid-America / Colle+McVoy DuPont Crop Protection / McCormick Company Less-than-page Ads --- Single CLIENT: New Holland North America, New Holland, PA --- Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN--- Jamie Moran MESSAGE: New Holland is the innovative brand of the future. AUDIENCE: Row crop producers MERIT: Greenstone Farm Credit Services / In-house NATIONAL FINALISTS: Mt. Plains Farm Credit Services / Armstrong/Shank Engineered Storage Products / OPEN ROADS Monsanto / Osborn & Barr Communications Syngenta Crop Protection / Martin Williams Advertising (3) Less-than-page Ads --- Series CLIENT: CHS, Inc., Inver Grove Heights, MN --- Linda Tank AGENCY: Colle+McVoy, Minneapolis, MN--- Lori Wohletz MESSAGE: The agricultural industry and those supporting it continue to make important contributions to the coun- try's health and well-being. AUDIENCE: Producers and those involved in the agribusiness sector MERIT: Dow AgroSciences / AdFarm NATIONAL FINALISTS: Lallemand Animal Nutrition / OPEN ROADS Hoegemeyer Hybrids / Ayres Kahler New Holland North America / Colle+McVoy Iowa Farm Bureau / Strategic America Trade Ads --- Single CLIENT: Winfield Solutions - AgriSolutions, Shoreview, MN--- Matt Fanta and Gregg Finlay AGENCY: Colle+McVoy, Minneapolis, MN--- Sara Petersen MESSAGE: Advanced Coating Zn provides the ultimate basecoat for getting the most out of your seed. AUDIENCE: Seed companies and bulk corn retailers MERIT: Idaho Potato Commission / Evans, Hardy + Young, Inc. NATIONAL FINALISTS: John Deere Risk Protection / Bader Rutter & Associates Fort Dodge Animal Health / Latorra, Paul & McCann Advertising Boehringer Ingelheim Vetmedia, Inc. / Blasdel Cleaver Schwalbe Communications John Deere / In-house Syngenta Biotechnology, Inc. / Adculture Group Inc. Dow AgroSciences / Bader Rutter & Associates 46 AgriMarketing April 2008
May 2008 Supplement