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Agrimarketing : April 2008
Producer or Company-Funded Advertising Campaigns CLIENT: Idaho Potato Commission, Boise, ID AGENCY: Evans, Hardy + Young, Inc., Santa Barbara, CA --- Kirk Evans MESSAGE: Idaho is the most powerful name in potatoes. AUDIENCE: Produce managers and consumers MERIT: Iowa Farm Bureau / Strategic America NATIONAL FINALISTS: National Pork Board / The Richards Group Pear Bureau Northwest / Osborn & Barr Communications Chilean Avacado Importers / Evans, Hardy + Young, Inc. The New York State Fair / Latorra, Paul & McCann Advertising Midwest Dairy Association / Legacy Marketing Group Spreads --- Single CLIENT: New Holland North America, New Holland, PA --- Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN--- Jamie Moran MESSAGE: New Holland is the innovative brand of the future. AUDIENCE: Entrepreneurial row crop producers MERIT: Bayer CropScience / AdFarm NATIONAL FINALISTS: Syngenta Crop Protection / Martin Williams Dow AgroSciences / Bader Rutter & Associates BASF / Quarry Integrated Communications BASF The Chemical Company / Quarry Integrated Communications Case IH / Colle+McVoy Dow AgroSciences / Bader Rutter & Associates Pfizer Animal Health / Martin Williams Advertising Spreads --- Series CLIENT: New Holland North America, New Holland, PA --- Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN--- Jamie Moran MESSAGE: New Holland is the innovative brand of the future. AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers MERIT: Bayer CropScience / AdFarm NATIONAL FINALISTS: Case IH / Colle+McVoy Intervet Inc. / Osborn & Barr Communications Dow AgroSciences Canada / AdFarm Single-page Ad --- Single CLIENT: Pfizer Animal Health, New York, NY --- Jennie Schutte AGENCY: Martin Williams Advertising, Minneapolis, MN--- Donn Thierer MESSAGE: SelectVAC makes calves more attractive to buyers, earning premiums of up to $29 more per head. AUDIENCE: Cow/calf producers MERIT: Dow AgroSciences / Bader Rutter & Associates NATIONAL FINALISTS: Valent U.S.A. Corporation / archer>malmo Syngenta Crop Protection / Martin Williams Advertising United Phosphorus, Inc. / Broadhead + Co. Pfizer Animal Health / Martin Williams Advertising Dow AgroSciences / Bader Rutter & Associates Canadian Hereford Associates / Woodruff Sweitzer John Deere Credit / Yamamoto Moss Mackenzie Pioneer Hi-Bred International / McCormick Company April 2008 AgriMarketing 45
May 2008 Supplement