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Agrimarketing : April 2008
Multi-Media Campaigns --- Local CLIENT: Winfield Solutions: CROPLAN GENETICS brand, St. Paul, MN --- Josh Krenz AGENCY: Colle+McVoy, Minneapolis, MN --- Lisa Schmidt MESSAGE: To convey that the Answer Plot program offers a hands-on experience to provide growers with the expertise to sort out the answers and make seed decisions that will best benefit their operations. AUDIENCE: Technology seekers grounded in the agronomics of crop production looking to stay ahead of the curve MERIT: Valent U.S.A. Corporation / archer>malmo NATIONAL FINALISTS: FMC Corporation / Nicholson Kovac, Inc. United Phosphorus, Inc. / Broadhead + Co. Farm Credit Services of America / Colle+McVoy Bayer CropScience / Rhea & Kaiser Marketing Communications Bayer CropScience / AdFarm (2) Bayer CropScience - Horticulture / AdFarm Multi-Media Campaigns --- Regional CLIENT: Schering-Plough Animal Health, Summit, NJ --- Jonathan Lowe AGENCY: Swanson Russell Associates, Omaha, NE --- Kathleen Durkin MESSAGE: For less than the cost of pie and coffee, you can save a calf fom scours by vaccinating with Guardian! AUDIENCE: Non-vaccinators (those producers who do not vaccinate for scours primarily based on price) in both the beef and dairy segments MERIT: Bayer CropScience LP / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Firestone Agricultural Tire Division / The Meyocks Group Bayer CropScience / Rhea & Kaiser Marketing Communications CHS, Inc. / Colle+McVoy FMC Corporation / Nicholson Kovac, Inc. (2) Engineered Storage Products / OPEN ROADS Syngenta Crop Protection / Martin Williams Multi-Media Campaigns --- National CLIENT: CHS, Inc., Inver Grove Heights, MN --- Ann Mann AGENCY: Colle+McVoy, Minneapolis, MN--- Aaron O'Keefe MESSAGE: The Cenex brand is your reliable, trusted energy partner. AUDIENCE: Agricultural producers, equipment and vehicle owners, and rural homeowners using energy products including fuel, lubricants and propane MERIT: Dow AgroSciences / Bader Rutter & Associates NATIONAL FINALISTS: Monsanto / Osborn & Barr Communications Pfizer Animal Health / Martin Williams Advertising (3) Merial Limited / Bader Rutter & Associates, Inc. Pioneer Hi-Bred International / McCormick Company New Product Introduction CLIENT: Bayer CropScience, Research Triangle Park, NC --- Steve Meister AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL --- Kim Cooke MESSAGE: AERIS Seed-Applied System provides the broadest spectrum of early season nematode and insect protection of any seed-applied option. AUDIENCE: Cotton growers and consultants in Mississippi, Alabama, Louisiana, Arkansas, Missouri and Tennessee MERIT: John Deere / In-house NATIONAL FINALISTS: New Holland North America / Maclay & Shoemaker Graphics Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications BASF / Winnercomm, Inc. Firestone Agricultural Tire Division / The Meyocks Group FMC Corporation / Nicholson Kovac, Inc. Farm Credit Services of America / The Meyocks Group Valent U.S.A. Corporation / archer>malmo Bovance / Filament Marketing & Distillery Design Studio 44 AgriMarketing April 2008
May 2008 Supplement