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Agrimarketing : April 2008
40 AgriMarketing April 2008 BEST OF SHOW -- ADVERTISING CLIENT: New Holland North America, New Holland, PA --- Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN --- Jamie Moran MESSAGE: New Holland is the innovative brand of the future. AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers. BEST OF SHOW -- PUBLIC RELATIONS CLIENT: Dow AgroSciences, Indianapolis, IN AGENCY: Fleishman-Hillard, Kansas City, MO --- Mark Crouser MESSAGE: To build the market for Dow AgroSciences' Omega-9 Oils made from their specially-bred Nexera canola and sunflower, in light of the data that trans fats have been related to coronary events and the cause of several health issues every year. AUDIENCE: Key foodservice decision makers and influencers
May 2008 Supplement