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Agrimarketing : April 2008
36 AgriMarketing April 2008 During the National Best of NAMA judging, in Kansas City, 21 judges had the difficult task of picking the best of 465 entries. Choosing the best of these entries required some difficult decisions on the part of the judges. But it wasn't all work for the judges. The night prior to judging they were treated to dinner at City Tavern in Kansas City. After the dinner, guest speaker Dan Taylor, Writing Specialist from Hallmark, spoke to the group on brainstorming and creativity. The Best of NAMA, sponsored by the National Agri-Marketing Association, honors the best in agricul- tural marketing communications. Both companies and agencies submit their work for this competition, which is one of the tools used to evaluate creative marketing communications and public relations success in the industry. The regional awards process began in October 2007. Companies and agencies entered their work to the regional competition. Part of the regional entry fee was, in turn, returned to the chapter where the person sub- mitting the entry is a member. Entries were then judged in one of six different regions. Overall there were 1,271 entries in the six regions with more than 50 judges par- ticipating. These entries were evaluated over a two-day period in November in Kansas City. Judging was held in conjunction with the Agribusiness Forum. Regional judges were required to have at least three years of industry experience. First place and merit winners from each region were then eligible to advance to the national competi- tion. National judges were required to have five years of industry experience. Judges determine first place and merit winners in advertising and public relations. First place entries are then eligible for Best of Show awards, presented in the areas of advertising, public relations and specialty categories. All awards are presented at the Agri-Marketing Conference in Kansas City on April 16. AM JUDGES LEAD THE CHARGE BEST OF NAMA NATIONAL JUDGES Sally Behringer, Nicholson Kovac Julie Balmer, McCormick Company Leigh Ann Cleaver, Blasdel Cleaver Schwalbe Communications Jean Custer, Case New Holland Emily Dahlbeck, Archer>Malmo Katana Ewbank, AdFarm Megan Fairchild Anderson, Padilla Spears Beardsley Randy Happel, Two Rivers Marketing Group Phil Johnson, Colle+McVoy Erik Johnson, Bader Rutter Burke Johnson, Martin Williams Lani Jordan, CHS Mike Kane, Osborn & Barr Communications Steve Kopcha, University of Missouri Tom Kroll, NuFarm Americas Inc. Eric Painter, Rhea Kaiser Marketing Communicaitons Thane Paulsen, Paulsen AgriBranding Bill Pool, Adculture Group Craig Roads, Broadhead + Co Chris Schultz, Two West Marcy Tessman, Charleston/Orwig Inc. Special thanks to all the judges and companies that participated. AM is now available online! To view, go to www.AgriMarketingDigital.com. To receive an e-mail alert when each issue is available, e-mail your request to be added to the list to: info@AgriMarketing.com.
May 2008 Supplement