by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : April 2008
26 AgriMarketing April 2008 The Manitoba chapter of CAMA continues its efforts to bring members insights from key industry players and initiatives. At present, CAMA Manitoba's monthly "Lunch and Learn" ses- sions, a venue that allows CAMA members to hear from high profile industry speakers, who educate and inform on topics relevant to the industry and their profession, have included discussions from Statistics Canada and a joint meeting with the Manitoba Institute of Agrologists. CAMA Manitoba's upcoming monthly meeting is scheduled to highlight the Western Canadian Value Chain Initiative. This initiative comes from the joined forces of the Manitoba Rural Adaptation Coun- cil (MRAC) and various agriculture councils from across western Canada. The initiative will unite pro- ducers, processors and marketers across western Canada to increase opportunity and market share for Canada's agriculture and agri-food products. The MRAC Value Chain Coordina- tor will outline this multi-faceted pro- ject that will introduce producers and processors to the fundamentals of value chains at upcoming workshops giving participants the ability to learn from experienced value chain experts as well as network with other people within the agriculture and agri-food sector. MRAC is being joined by the British Columbia Investment Agriculture Foundation, the Alberta Agriculture and Food Council, the Agriculture Council of Saskatchewan, and the provincial governments of all four western provinces to form this education and awareness initiative. These organiza- tions recognized a need for a collabo- rative approach in promoting the value chain model. Workshops con- ducted by the Value Chain Initiative will provide the knowledge to develop and expand support networks across western Canada that will lead to new market opportunities and increased profitability. In future months, CAMA Mani- toba hopes to bring about discus- sions including hot topics such as the Canadian Wheat Board and the recent changes to the western Canadian ag landscape including the formation of Viterra and the expan- sions of Cargill and JRI. SUPPORTING STUDENTS CAMA Manitoba has continued its efforts to further engage and part- ner with local ag and agribusiness students. While CAMA Manitoba is still working on future initiatives with organizations such as the Faculty of Agriculture and Food Sciences Stu- dents Organization (FASO) and AgriBusiness Students Organiza- tion (ABSA), the hope is to provide these future agri-marketing profes- sionals with the support and connec- tions they need to excel. NEWS FROM THE BOARD CAMA Manitoba would like to con- gratulate past President Cathy Cordileone as the 2007 recipient of the CAMA Honour Roll. Cathy has played a very positive and vibrant leadership role within the Chapter as a Manitoba board member for over five years. She also served the past two years on the CAMA National Committee that oversees the transition of the "Best of CAMA" from chapter to chapter and other items of interest of the provin- cial chapters. With a number of board mem- bers recently completing their terms with the board, CAMA Manitoba is very pleased to welcome a number of new and returning faces including David Lazarenko, Barb Chabih, Darrell Friesen, Brad Havixbeck and Deven Aracely. AM MANITOBA NEWS CAMA UPDATE The Western Producer has the highest top of mind awareness of any farm publication in Western Canada.* That's not a lucky outcome. It's 80 years of delivering what Western Canadian farmers want in a farm paper. And it's yours to use. *Source: 2007 Agriculture Communications Review, Ipsos Reid 1-800-667-7776 ALWAYS YOUR FIRST CHOICE Not a Lucky Outcome. Cathy Cordileone receives the 2007 CAMA Honour Roll Award from David Lazarenko.
May 2008 Supplement