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Agrimarketing : April 2008
April 2008 AgriMarketing 13 Greg Frey rejoins Penton Media as Group Publisher of Corn & Soybean Digest, Farm Industry News and the Farm Press publications. Frey first joined Penton Media in 1992. He has served in various roles including Division Controller, Publisher and Group Publisher. Last fall he joined Edgell Communications as Publisher of its RSI News magazine. Forrest Laws is named Assoc Publisher of the Farm Press publica- tions. Previously, Laws was Exec Editor for its publications. Allen Barkve is promoted to Assoc Publisher of Corn & Soybean Digest, Farm Industry News and Hay & Forage Grower. Barkve has been with Penton Media for 23 years and most recently served as Nat'l Sls Mgr for the magazines. A U.S. Internet Industry Associa- tion study reports the adoption of broadband Internet has been faster than any other technology. Broadband took ten years for 50% of the U.S. population to adopt it. That compares to 18 years for per- sonal computers and color TV, 15 years for cell phones and 14 years for video cassette recorders. The study, "Deployment of Broad- band to Rural America; An Evaluation of Current Broadband Services to Rural Americans and The Impact of Internet Public Policy On Broadband Deployment," can be found at http://usiiamedia.com. American Business Media (ABM) launches a redesigned Web site, www.AmericanBusinessMedia.com, featuring a high-definition video player and space for ABM's B-to-B Social Network. The site also features a weekly poll with the social network includ- ing member profiles, discussion forums, photo and video uploading capabilities, and ABM committee and council groups. Stewart Doan joins Agri-Pulse as Sr Editor. He will contribute to the weekly e-newsletter and provide audio coverage for the company's Web site, www. Agri-Pulse.com. Doan, was the 2006 NAFB Farm Broadcaster of the year while working with the Yancey Ag Network and was NAFB Presi- dent in 1998. Phil Marks joins Lessiter Publications Inc., as Sr Acc't Mgr. where he will assist equipment manufacturers with their dealer advertising and communi- cation programs through a variety of print and electronic media on Farm Equipment and Rural Lifestyle Dealer. The Ethanol Promotion and Information Council (EPIC) launches Ethanol Retailer magazine for retail- ers of ethanol enhanced fuel. The quarterly magazine addresses ethanol from a business case, and includes the latest ethanol news, facts and resources, fuel retailer success stories, and ethanol government updates. Robert White is the magazine's Dir of Ops; Paul Nolan is Editor and can be reached at editor@ethanol retailermag.com. AM Laws Frey Barkve Doan Farm Journal Electronic Media (FJEM) announces an agreement with DIRECTV to add satellite carriage of its AgDay and U.S. Farm Report TV programs. AgDay is on DIRECTV Channel 225 weekdays from 8:00-8:30 a.m. EST, and U.S. Farm Report on Saturdays from 8:00-9:00 a.m. EST. AgDay and U.S. Farm Report are both targeted to commercial farmers, rural landowners, and consumers interested in the country way of life. As two of America's longest-running syndicated shows, the programs are viewed weekly by more than 1.5 million households (Nielsen). "This new platform also gives us a place where we can easily and quickly launch new programming," says Jeff Pence, President of Farm Journal Digital Media. "Along with adding yet another convenient time and place for view- ers, our advertising clients will have new and unique opportunities to reach this targeted audience with expanded messages --- or even their own programs adjacent to ours. Farm Journal Media will leverage all of its multi-media channels and touch points across agriculture to let everyone know they can now find AgDay and U.S. Farm Report on DIRECTV Channel 225." IN MEMORIAM William (Bill) Alford, 81, Farm Broadcaster and long-time mem- ber of the National Association of Farm Broadcasting (NAFB). He began his career at WOI AM/FM/TV, Ames, IA, reporting market news on radio and TV.In 1957, Alford joined WMT, Cedar Rapids, IA, as Nat'l Sls Dir. When WMT became part of Orion Broadcasting, he was named Ag Sls Dir for all four Orion stations. In 1981, he became Ag Sls Dir for Blair Radio. He finished his career with the Frank Magid & Associates research firm in 1987. In 1974, he received NAFB's Meritorious Service Award. AM
May 2008 Supplement