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Agrimarketing : April 2008
continued from page 11 12 AgriMarketing April 2008 To accommodate producers' hectic schedules, DTN MarketSpace allows farmers to place offers anytime during the day, including after regular busi- ness hours and on the weekends. IronPlanet, www.ironplanet.com, Pleasanton, CA, an online auction company for used construction and agricultural equipment, appoints Paul Blalock as VP, Ag Sls. Previously, Blalock founded Digital Freight Inc., an online trans- portation marketplace bringing together logistics providers and shippers in an auction environment. He has also been with J.B. Hunt Transport Inc. Plant Health Care, Inc. promotes Mike Cloutier VP, World Agricultural Sls. Alltech names Ty Yeast its new Dir of Sls for North America. He had directed its Canadian region. Dr. Tyler Bramble is appointed Reg'l Sls Dir for the western U.S. and Geoff Frank is named Reg'l Sls Dir for the eastern U.S. Jackie Heyden joins as Mktg Coordinator for Ontario. She had been with AdFarm. Matt Hill joins as a Mktg Coordi- nator at its corp hdqtrs. Brandon McBrayer joins as a Tradeshow and Mktg Ass't at its corp headquarters. Nicole Richardson joins as Mktg Coordinator for its Idaho territory. Kate Roberts joins as Mktg Coordi- nator for western Canada. Previ- ously, she held a marketing and com- munications position with Land O'Lakes Canada. Erika Scharnagl joins as Mktg Coordinator for its Georgia territory. Previously, she held a sales and mar- keting position with an auto dealer magazine. Megan Taylor joins as Territory Sls Mgr in the Southeast U.S. The "Consumer First Beef Partners" program is created to build bridges between consumers and beef pro- ducers. Participants include Certified Angus Beef LLC (CAB), Pfizer Ani- mal Health, Land O' Lakes Purina Feed LLC and Drovers/food360. The four companies represent key com- ponents of meeting consumer demand: genetics, health, nutrition and information. Through unified leadership and education, the partners aim to better align production philosophies, strategies and management practices to raise cattle that meet the consumer demand for high-quality beef. AGROTAIN, St. Louis, MO, names Jeff Whetstine its Int'l VP, Global Mktg. He was with Osborn & Barr Communications, and previously with Novartis. Ryan Vidrine joins the company as Reg'l Mgr-Louisiana. Jeffrey Perrotti joins as Reg'l Mgr-Pacific Northwest. Daryl Clay, CCA, joins as Reg'l Mgr-Mid Atlantic Richard Sherman joins as Reg'l Mgr -- Mexico, Central America and the Caribbean. He had been with a Delta and Pineland joint venture. Gordon Welch joins as Reg'l Mgr-Pacific Rim. He had been with Summit-Quinphos Co. David Warman joins Marrone Organic Innovations, Davis, CA, as its U.S. Sls Mgr. He was most recently with AgraQuest and previously with Griffin and Ciba-Geigy. VeraSun Energy Corp. merges with US BioEnergy Corp. following its approval by shareholders of both companies. The combined entity is expected to have 16 biorefineries and an operating capacity of more than 1.6 billion gal- lons by the end of 2008, making it the largest ethanol producer in the U.S. AM Monsanto establishes a global seed treatment platform where it will iden- tify new proprietary seed-based technologies that can be launched in paral- lel with its soybean, corn and cotton products. In 2009, Monsanto plans to treat all Roundup Ready 2 Yield soybeans with a proprietary treatment. Today less than 25% of soybean seeds sold in the U.S. are treated. In 2010, it plans to have a proprietary seed treatment for the launch of its SmartStax corn product. In 2011, Monsanto plans to have a proprietary seed treatment solution for its Deltapine cotton genetics portfolio. To support the development of these proprietary seed treatments, the company is currently working to negotiate and finalize a number of licens- ing and supply agreements. It enters an agreement with Becker Underwood focused on evaluating a biological seed treatment aimed at helping soybeans improve both their nitrogen fixation ability and overall plant performance. It also is working with Plant Health Care Inc. to develop and commer- cialize a novel seed-based solution for nematode. The global seed treatment industry generates annual sales of greater than $1.5 billion, with almost $900 million in the crops key to Monsanto's business. Currently, Monsanto treats more than one billion pounds of seed each year and sees the potential to expand treatment to new crops and new geographies. IN MEMORIAM Roy Cleveland, Exec VP of dmrkynetec, St. Louis, MO. His career spanned over three decades devoted to marketing research in agriculture. Prior to dmrknetec, he worked for Doane Marketing Research, the Agricultural Division of Maritz Marketing Research and was co- Founder of Harvest Research. AM Cloutier
May 2008 Supplement