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Agrimarketing : April 2008
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (email@example.com) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Tommy Jones, John Deere Crop Insurance Bev Larson, NK Brand Bob McNaughton, Dog & Pony Productions Steve Rhea, Rhea & Kaiser Sarah Robinett, Osborn & Barr Brad Schu, Land O'Lakes/Purina Mills Bob Wilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: firstname.lastname@example.org ® HOUSTON: WE HAVE A SUCCESS! As the American Business Media Agri-Council's Harris Interactive Agricultural Study proved, an integrated campaign --- incorporating many "touch" points with customers --- is by far the most effective. In AgriMarketing's case, the customer is you: the reader. A while back, we began to supplement the informa- tion being provided in the magazine with the latest in electronic delivery. We started the process by launching www.AgriMarketing.com, the Web site that reports the news of the day for agri-marketers, including new products/services, personnel changes, agency news, financials, marketing tips, and other topics of interest to the ag industry. Next, we launched the AgriMarketing Weekly e-newsletter. Last fall, we introduced www.AgriMarketingDigital.com making the magazine available online and read on a computer. Recently we launched www.AgriMarketingMobile.com enabling readers to view the news from the Web site on their mobile wireless devices such as a cell phone, Blackberry, Smart Phone, iPhone, etc. Along the way, we made sure each was linked to the others, providing easy access to the information they contained. The results have been pretty astounding. Since its launch six months ago, the Digital (online) issue of the magazine has had a total of 1.64 million page views from 44,000 visitors. Note: the printed magazine's circulation is 8,000. The weekly e-newsletter 's audience has grown by 24% to 5,600 and fea- tures an 80% "open" rate. The Web site's traffic has grown to average 11,500 unique visitors a month. A 41% increase. In the meantime, demand for the printed magazine is at an all-time high. All of this increased activity benefits advertisers who are building their brands and awareness of their services via their presence on these media. So, the next time you are developing your organization's communications activities, be sure to look at all available venues. AM 4 AgriMarketing April 2008 THIS MONTH IN AgriMarketing Five Years Ago (2003) • Monsanto receives approval for YieldGard Rootworm technology. • Koch Nitrogen acquires Farmland Industries' nitrogen fertilizer assets for $270 million. • Soybean Digest magazine is re-named The Corn and Soybean Digest. Ten Years Ago (1998) • GoldKist announces it is planning to sell its 100 crop input retail outlets. • The five largest ag communications agencies are: 1. Bader Rutter & Assoc., 2. Colle McVoy Marketing Communications, 3. Miller Meester Advertising, 4. Meyocks & Priebe Advertising, 5. CMF&Z. • Jerry Harrington joins Pioneer Hi-Bred as its Sls Nat'l PR Mgr. He had been with Bader Rutter & Assoc. Twenty Years Ago (1988) • IMC unit Pitman-Moore acquires Glaxo's animal health business. • In an editorial, Ciba-Geigy's Dir of Comms calls for the crop protection industry to cease its advertising on TV. • Farmers Hybrid Co's CEO Olin Andrews is the 1988 NAMA Agri-Business Leader of the Year. • The five largest advertisers (print) are: 1. ICI Americas (including Stuffer Chemical ... now Syngenta), 2. Ciba-Geigy (now Syngenta), 3. Monsanto, 4. American Cyanamid (now BASF), 5. Mobay (now Bayer CropScience). Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to AgriMarketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher
May 2008 Supplement