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Agrimarketing : April 2008
67 BRAND BUSTERS BY CHRIS WIRTHWEIN AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. Subscriptions: U.S., Canada and Mexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. Copyright 2008 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited materials. To locate topics and obtain past articles: go to www.AgriMarketing.com and access the "Archived Issues" link. Periodical postage paid at St. Louis, MO, and additional mailing offices. Postmaster: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. APRIL 2008 VOLUME 46 NUMBER 3 WHOLE NUMBER 496 PRINTED WITH SOY INK 20 THE SCOOP ON RECRUITING: ONLINE JOB POSTINGS 21 NATIONAL NAMA NEWS 26 CAMA UPDATE: MANITOBA 28 ONLINE VIDEO A WIN-WIN 30 KINZE MANUFACTURING: INNOVATION SPELLS SUCCESS Best of NAMA 34 TRADE SHOW EXHIBITORS 36 NATIONAL JUDGES LEAD THE CHARGE 38 INDEX OF WINNERS 40 BEST OF NAMA AWARD WINNERS 64 IN MEMORIAM: CLANCY STROCK --- HOW TO ATTEND A NAMA CONFERENCE 65 KANSAS STATE UNIVERSITY'S MASTER OF AGRIBUSINESS 66 BRAND BUSTERS: COMMON PITFALLS MARKETERS CAN EASILY AVOID 68 PURDUE UNIVERSITY: SHOULD THE SUPPLY CHAIN PLAY FAIR? 70 VIEW FROM THE TOP: EMD CROP BIOSCIENCE DEPARTMENTS April 2008 AgriMarketing 3 AGRIMARKETING is proudly associated with: 30 KINZE'S JON KINZENBAW 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 MARKETING NEWS 13 MEDIA NEWS 16 ASSOCIATION NEWS 18 AGENCY NEWS 69 CALENDAR OF EVENTS FOR AGRI-MARKETERS About the cover: Special thanks to McCormick Company, the marketing communications agency with offices in Kansas City, Des Moines, Amarillo and Canada (www.mccormickcompany.com) for designing and supplying the front cover! Pictured is the landmark Hereford bull on top of the American Hereford Association's headquarters building in downtown Kansas City.
May 2008 Supplement