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Agrimarketing : January February 2013
Brands, Advertisers and Agencies continue to spend more time, effort and resources on digital marketing every year. As this digital evolution occurs, new and unique tools are required to ensure that campaigns are efficient, effective and delivering results. Enter AgHub. AgHub is the new and unique digital media platform serving the agricultural industry. AgHub connects advertisers with buyers on all levels (full-time farmers, hobby farmers or rural "lifestylers") and offers massive/affordable reach, a single point of contact, various targeting options, guaranteed delivery and optimization which culminates in exceptional results. ABOUT US: AgHub was founded in 2011 as a digital media solutions provider for advertisers and publishers targeting the agricultural community. The company has a category leading network of 200+ web sites and 7 million monthly unique visitors. AgHub was born out of (and is the sister company to) Outdoor Hub, an ecosystem of 400+ web sites across eight channels dedicated to the outdoor enthusiast, has 19+ million monthly unique visitors. Outdoor Hub founded AgHub as a successor to its outdoor enthusiast venture as it saw the opportunity to bring similar expertise and value to the agricultural space. Today, AgHub and Outdoor Hub follow identical business models ... aggregation of highly engaged community web sites to bring value rich audiences and unique digital media solutions to our advertising partners. Combined, AgHub (Chicago, IL) and Outdoor Hub (Detroit, MI) have 50+ employees. OUR VALUE PROPOSITION MASSIVE REACH: AgHub targets all of aspects of agriculture including production agriculturalists, hobby farmers, beef/dairy producers, livestock/equine hobbyists and those who simply enjoy the rural lifestyle. As a result, AgHub has the largest and most diverse online user base in the industry. And this makes AgHub the logical first stop for any agriculture marketing executive looking to expand/optimize their digital media footprint. EXCLUSIVE PUBLISHER RELATIONSHIPS: To attract this diverse audience, AgHub invests the necessary time, effort and resources to recruit the most compelling web sites to attract targeted, high-value audiences for our advertising partners. PREMIUM POSITIONING: AgHub targets premium positioning (by channel and onsite ad location) for all advertising partners regardless of ad unit. AgHub negotiates positioning with each publisher to ensure "above the fold" placement of ads and classifies publishers as production sites, which attract full time commercial farmers, or lifestyle/hobbyist sites, which attract special interest producers. Additionally, AgHub targets campaigns by geography, weather, re-targeting and device. GUARANTEED DELIVERY: Given the current size and scope of AgHub's publisher base, combined with our unique ability to acquire additional inventory, we are able to guarantee delivery success of all advertiser campaigns. CAMPAIGN OPTIMIZATION: At AgHub we have developed a proprietary campaign optimization system that combines advanced analytics and trafficker experiences which allows us to maximize campaign performance for our advertising partners. PROVEN PERFORMANCE: In the course of 18 months, AgHub has become the most efficient choice for digital media advertisers in the agricultural community. To illustrate, in two separate head-to-head comparisons performed by two different ag media personnel, AgHub delivered 2x and 4x more clicks, respectively, at 1/3 the cost per click than the next closest digital media provider. WHAT OUR CUSTOMERS ARE SAYING: Rich Haun, Creative Group Manager at John Deere: "AgHub offers an efficient way to reach unique customer segments that may not be visiting traditional producer-focused web sites. There's nothing quite like it in the Ag market." Kristi Moss, Media Director at Paulsen Marketing: "The ability to reach so many potential buyers, and frankly buyers that we've been striving so hard to reach, is fantastic ... this is a game changer for ag media." GOING FORWARD: AgHub continues to provide the agricultural community with innovation by assessing mainstream media and bringing compelling strategies/ tactics to life. That said, we know and value the importance of listening to our customer, and will always be ready to lend an ear (or a hand!). SEE FOR YOURSELF ... Check us out at AgHubMedia.com. Advertorial AGHUB: THE NEW DIGITAL SOLUTION by Duane Robison, AgHub National Sales Director, email@example.com Robison
Marketing Services Guide 2013