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Agrimarketing : January February 2013
January/February 2013 Agri Marketing 27 COVER STORY/continued from page 25 "Dow AgroSciences' strategic investment in United States locations reinforces our leadership in superior weed management technologies as we provide for global demand with a reliable supply of superior quality products expected by our customers," said Galindez in an earlier Dow AgroSciences press release. "Innovation like the Enlist system is driving our growth strategy, and we are moving full speed ahead to invest for the future." "All this leads back to the re- branding," explains Messner. "Dow AgroSciences is a trusted source where we live the vision of customer service. That message is simple, consistent, and believable." RESEARCH FOR THE FUTURE Dow AgroSciences' research & development pipeline is a snapshot of the next generation of agricultural products that the company is currently discovering, developing, and bringing to market. The company expects to launch eight new brands in the next four years. One example is sulfoxaflor, the active ingredient in soon-to-be- launched Transform and Closer insecticides. The new class of insecticide chemistry will address tremendous market needs in multiple crops. Sulfoxaflor is just one of 30-plus solutions and proprietary formulations planned for commercialization in the coming years, including 22 different crop protection products and 15 biotech projects across multiple crop segments. No small investment, considering that it will take an agricultural chemical compound approximately 9-10 years from development to commercial launch, at an average cost of $256 million, according to industry figures. And from gene discovery to commercial launch, development and registration of a new trait or stack of traits takes an average of 10 years and in excess of $100 million. Dow AgroSciences has a robust R&D pipeline with a development process that is laser-focused on the crop protection and seeds/traits solu- tions that the markets need. Another ingredient to success is research and development collaboration; one in every four Dow AgroSciences R&D dollars is invested in external collaborations fueling innovation. The global team shares information and expertise with scientists around the world, which provides access to unique technology. As a 36-year veteran of Dow AgroSciences, Stan Howell has seen and experienced a great number of advancements and changes at the company. "But at no other time have I seen more products, more technology, more market-leading solutions than now," he says. "Our product pipeline is full. Our product research pipeline is full. It's a very exciting time for Dow AgroSciences." While Howell's outlook for the company remains extremely positive, there is one thing that keeps him awake at night: finding good people, and lots of them, to satisfy the company's growing employment needs. "We'll have a great many opportunities in the next five years," he explains. "But looking at all the ag program graduates at all 67 universities, we'd only be able to fill two-thirds of our needs. And we're going to be competing with all the other agricultural companies for the best employees." However, according to Howell, Dow AgroSciences is in a great position to compete at all levels. "We have the right strategy, the right culture, and the right story to tell," he says. There's no better reason to make a change in the company's logo. AM As one of the world's leading and fastest-growing agricultural companies, Dow AgroSciences is investing in people, technology and collaborations to bring meaningful solutions for a growing world. • 1st place position in many key markets, including foliar insecticides, soil fumigants, stabilized nitrogen acres and the cereals market. • Four U.S. EPA Presidential Green Chemistry Challenge Awards (more than any other company). • Five AGROW Awards recognizing advances in technology and innovation in crop protection. • Eight new brand launches anticipated in the next four years. • 13 seed-related acquisitions since 2007. • 14 new global field stations established in the past two years. • 25% expansion of global jobs at the company in the past three years. • 30 solutions and proprietary formulations for commercialization over the coming years. • 39 breeding stations in 10 countries. • 50% sales growth since 2007. • 75% increase in R&D spending from 2007 to 2011. • 103 years that The Dow Chemical Company has been involved in agriculture. • 499 is the variety name for the most widely planted cotton variety in the U.S., PhytoGen 499 WRF. • 1,800 researchers located in 40-plus countries. • 7,700 Dow AgroSciences employees around the world. • 1.1 million test plots around the world. • 1.5 billion pounds of bad fats in North American foods eliminated since the introduction of its Omega-9 healthier oils. AM DOW AGROSCIENCES FAST FACTS Howell
Marketing Services Guide 2013