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Agrimarketing : January February 2013
or the corn grower in Ohio gets a view that is very up-close. And it is personal. While magazines have stood the test of time for their detailed coverage and analysis, and while local ag radio broadcasters have earned the admiration of the producers they faithfully serve, agriculture TV affords the ag advertiser the most personal reach of all. Yes, you may read about some problem the South American growers have or you may learn from the radio what is happening in the Southern Hemisphere, but when our cameras bring the larger-than-life images into the home, no emotion is left to the imagination. It is that same clarity of presentation that continues to make farm TV a great component of the ag advertiser 's strategy and further enhances our ability to share with the many folks who do not farm. SUCCESSFUL FARMING by Curt Blades, Bus Dev'lp Manager Successful Farming's Machinery Show provides farmers with a half hour of engaging information and innovation. It's truly agriculture based TV programming that our audience can get tangible value from, featuring content inspired by all of the best- read sections of the magazine. Host Dave Mowitz guides viewers to farm shops and antique machinery shows, while Laurie Bedord shares the latest technology and trends on the ag industry horizon. Greg "Machinery Pete" Peterson adds invaluable insights and data to those buying and selling used farm equipment. SF Showcase is a sponsor-driven advertorial platform within Machinery Show, produced and distributed by Successful Farming. SF Showcase sponsors choose the story which can feature their company, demonstrate products, explain services or share a customer success story. Your SF Showcase feature will be distributed via the Successful Farming family of brands. The great thing about the Successful Farming Machinery Show is that it not only reports on things we, as industry professionals, think will be valuable to our audience. We bring innovative producers to them and share first hand what they're doing and what works; in addition to what they'd do differently if they were to start over again. Nearly sixty percent of our audience is full time producers/farmers. We're having real conversations with real farmers, and that's what growers are tuning in to see. AM 22 Agri Marketing January/February 2013 AGRICULTURAL MEDIA UPDATE/continued from page 20 Blades
Marketing Services Guide 2013