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Agrimarketing : January February 2013
20 Agri Marketing January/February 2013 to open doors for advertisers looking to explore more cooperative relationships going forward. As LaBroad explains, "RFD-TV is now understood to be the well- respected model around the world and we're thrilled about the level of programming cross-flow and international news exchanges that are adding breadth and depth to our daily content." Clearly, the well has been dug, the irrigation ditches are starting to fill and RMG is about to grow ... again. THIS WEEK IN AGRIBUSINESS by Max Armstrong, Co-Host The apple grower we met on his farm 30 miles outside of Melbourne, Australia, came toward us with a big smile and an outstretched hand. "I know you," Kevin Sanders said. "I have been watching your show on my computer down here." As we have originated farm TV broadcasts from more than 30 different nations we have thoroughly enjoyed meeting growers in other lands and have most always found that our shared interests and challenges are greater than our differences. It seems that growers, wherever they are, struggle with costs that are too high, prices that are too low and government decisions that confuse and frustrate. These and other things in common help connect us. And now video streamed from one continent to another will help bridge the gap. Certainly our TV farm shows are now available to a much wider audience, both here at home and abroad. It affords us an even greater opportunity to help growers tell their story to the rest of the population not directly involved in farming. It has been nearly seven years since Orion Samuelson and I founded "This Week In AgriBusiness." The daily feedback from growers about our program, no matter where they live or what they grow, continues to motivate us. Their passionate handwritten notes, e-mails, tweets and Facebook postings are a reminder that American Agriculture wants to be heard. And if we need to be reminded of what can be done ... and how much it means to our producers ... just think about how energized our farmers and ranchers were by that powerful two-minute recitation from the late Paul Harvey on Super Bowl. At "This Week In AgriBusiness" we invested in high-definition television capability more than three years ago. The superior images we can deliver to the grower 's living room allow our viewers to see every minute detail of what we are sharing. The cattleman in Colorado AGRICULTURAL MEDIA UPDATE/continued from page 18 (more on page 22) Armstrong
Marketing Services Guide 2013