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Agrimarketing : January February 2013
enhances GfK market insights in the global seed market, complementing its similar industry-leading presence in the global crop protection market." Jill Spiekerman Bonham joins QualiTech as Mktg Mgr for the company's Animal and Plant Divisions. She had been a communications consultant for agencies in Minneapolis and New York City. Arysta LifeScience and Laboratoires Goëmar announce agreements to develop and distribute biostimulants and biocontrol products including Physio Activator Technology and Natural Protect Technology. Farm Progress Show signs a cooperation agreement with Expoagro, a major outdoor farm show in Argentina. The agreement creates a platform for the shows to work together to aid market expansion of agricultural companies into a new country and to provide access for American and Argentinean farmers to technologies developed and utilized throughout the world. Farm Progress VP Don Torte reports, "Farm Progress Show and Expoagro have the same mission: To provide a venue for farmers, ag businesspeople and ag-related companies to interact, network and provide an educational environment. These market-leading events enable producers to gather information to make knowledgeable purchase decisions of ag products and services through extensive company displays and side-by-side comparisons of working field demonstrations." A recent study by USDA reports farmers and ranchers receive only 15.8 cents of every dollar spent on food. It also reports marketing, processing, wholesaling, distribution and retailing account for more than 80 cents of every food dollar spent in the U.S. Peter Peerbolte joins Becker Underwood as a Product Mgr. He has been with Bayer CropScience, Agriliance and Delta and Pine Land Co. TVV Capital, Nashville, TN, acquires Bigham Brothers Inc., a Lubbock, TX, based provider of agricultural equipment whose brands include Lilliston. Bigham's Pres Sandy Kimball, who is a recent Pres of the Farm Equipment Manufacturers Assn, announces his retirement from the business. Nufarm Americas acquires Cleary Chemical Corp, Dayton, NJ, a marketer of fungicides, insecticides and plant growth regulators to the turf and ornamental horticulture industries with annual sales of approximately $11 million. CHS disburses an estimated $600 million to farmers, ranchers and cooperatives across the U.S. The cash return to owners is based on record CHS net income of $1.26 billion for the fiscal year ending Aug. 31, 2012 and marks the largest cash return ever made by a U.S. cooperative. AM MARKETING NEWS/continued from page 8 10 Agri Marketing January/February 2013 IN MEMORIAM Marvin (Marv) Allan Black, 71, passed away on Jan. 15, 2013. Black started his career in the seed industry as a salesman. By the end of his career, he had advanced to the position of Dir of Mktg for Syngenta Seeds. Most recently, he was the founding Pres of Distinction Marketing, a consulting company. In addition to his consulting work, Black also took up hobbies that included woodworking and serving on the board of his condo association in Florida. He also continued to pursue his lifelong passions of learning, reading, photography, boating, birding and conserving nature. AM IN MEMORIAM Kevin Eblen, 46, Chesterfield, MO, passed away last fall. Eblen held several roles at Monsanto during his 20 year career with the company, leading the merger with Delta and Pine Land and initiating the company's sustainability efforts before taking a post in Beijing. Eblen was a self-described "Iowa farm kid," proud of his hometown of Creston. He served as National FFA Pres in 1986-87 and was a graduate of Iowa State University. AM AGRI-MARKETERS LIST THEIR FAVORITE PREMIUMS/INCENTIVES In a current Agri-Marketers' Poll, 135 respondents report that wearables are their organization's most popular give-away item. Here is the question and their answers: Which of the following is your organization's most popular premium/incentive items? • Wearables (caps, jackets, etc.) ... 54% • Trips ... 20% • Food items ... 9% • Gift certificates ... 6% • Pens, notebooks, calendars and other office-related items ... 5% • Tools, measuring devices, and other handy items for use on the farm/ranch ... 4% • Other...2% The Agri-Marketers' Poll is a joint project of Agri Marketing magazine and the Nat'l Assn of Farm Broadcasting (NAFB). AM Spiekerman Bonham
Marketing Services Guide 2013