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Agrimarketing : January February 2013
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Customer Service Manager ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (email@example.com) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Osmundson, AgCareers.com Jim Farrell, Farmers National Company Russ Green Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance Pat Morrow, BASF Diane Martin, Rhea + Kaiser Brad Schu, Land O'Lakes/Purina Mills Angie Skochdopole, AdFarm Bob Wilhelm, FLM+ CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans (AudreyE@AgriMarketing.com) Design for NAMA News Jennifer Pickett Agri Marketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: firstname.lastname@example.org STATE OF THE (AGRI-MARKETING) UNION Agriculture's current "Golden Era" began in 2007 when the ethanol industry and its demand for grain really got rolling. Exports also grew sharply as the world began to upgrade its source of protein from livestock-produced products. Spurred on by the resulting high prices, agricultural producers planted more acres, had the means to upgrade their machinery fleets and other capital investments and quickly adopted the new technology coming from industry and university research efforts. Last year, despite the worst drought the current generation of agri-marketers has ever experienced, average corn yields fell only 20%. Experts credit the use of moisture-conserving tillage practices, timely field operations and the introduction of the new traits which help plants thrive even during periods of short water supplies. And with the wide spread use of crop insurance, the nation's ag producers set a record for net farm income. Proving their optimism of the future, farmland prices have reached record levels with increases of over 20% during the past year. Looking ahead, a new USDA report forecasts record farm net income again this year. Commenting on the report, USDA Secretary Tom Vilsack said, "The commitment of American producers to embrace innovation and adapt to new challenges has helped fuel growth for American agriculture over the past five years." Certainly, agriculture will contine having some challenges. Grappling with weeds resistant to the most popularly used herbicide, insects which are developing their own resistance to certain traits and the prospect of $4 corn if above trend yields are achieved are just a few of them. Throw in the uncertainty of a new Farm Bill, increasing consumer demands and the continual threat of misguided regulators and the ag industry has its plate full. But, given their track record, and like Secretary Vilsack points out, the innovation, adaptability and resourcefulness of America's agricultural producers can never be understated. Helping them all along the way will be agri-marketers, introducing and implementing even better crop and livestock production and marketing practices. AM 4 Agri Marketing January/February 2013 THIS MONTH IN Agri Marketing Five Years Ago (2008) • Titan Machinery acquires its 38th dealership handling CNH products. It now owns 104 in North America and 12 in Europe. • Jeff Simmons is promoted to President of Elanco. In 2011 he was named NAMA's Agribusiness Leader of the Year. • Duane Ross retires from High Plains Journal. Tom Taylor is promoted to Publisher. Ten Years Ago (2003) • DuPont Pioneer enters the Chinese market by forming a JV with Denghai Seed Group, one of that country's largest seed companies. • The Kuhn Group, Saverne, France, acquires Knight Manufacturing, Broadhead, WI, and renames the company Kuhn-Knight. • Curt Blades joins Successful Farming as a Sales Executive. He has been with MachineryLink and Farmland Industries. Twenty Years Ago (1993) • ACGO acquires substantially all of Massey Fegurson's (M-F) net assets in North America. The total purchase price is estimated at $110 million. Last year, M-F's N.A. sales totaled $200 million. • Cambridge Research is founded by Dale Longfellow. He had been with Rockwood Research. • Ted Priebe joins Meyocks Benkstein as the agency's new Pres/COO. He has been with Miller Meester and Agri Marketing magazine. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to Agri Marketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher FOR OPENERS
Marketing Services Guide 2013