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Agrimarketing : Marketing Services Guide 2013
MARKETING SERVICES | Editorial & Market Research/U.S. Based GENE KRONBERG CONSULTING 17027 Eagleview Dr, Farmington, MN 55024; 402/525-6233 Year established: 2012 Owner: Gene Kronberg (firstname.lastname@example.org) Services: Public relations planning and execution, writing/editing, sales management consulting MARKETING WITH INSIGHT INC. 12660 135 1/2 Ave N., Dayton, MN 55327; 612/240-6979 Web site: www.mwicomgroup.com Year established: 2002 Pres: Scott Whitman (email@example.com) Services: Communications strategic planning, public relations writing, technical writing, communications and media relations training MOORE COMMUNICATIONS N40W32731 Wild Wood Ln, Nashotah, WI 53058; 262/751-4746 Web site: www.mooreagphotos.com Year established: 2006 Services: Editorial and photography services to the agricultural industry STEVE WERBLOW COMMUNICATIONS 319 Scenic Dr, Ashland, OR 97520-2623; 541/488-8610, FAX: 541/488-8620 Web site: www.stevewerblow.com Year established: 1995 Services: Freelance writing and photography Additional firms offering editorial services (refer to their full listing in the section indicated): BROCK ASSOCIATES, Consulting/Capital/M&A CCI MARKETING, Direct Marketing DOG & PONY PRODUCTIONS INC., Photography/Video BAXTER COMMUNICATIONS INC., Photography/Video HARLEN PERSINGER, Photography/Video VERNE STRICKLAND COMMUNICATIONS, Photography/Video MARKET RESEARCH/ U.S. BASED AG MEDIA RESEARCH PO Box 1486, Sioux Falls, SD 57101-1486; DAVID HALSEY WRITER/PHOTOGRAPHER, Photography/Video BARKSDALE AGRI-COMMUNICATIONS, Photography/Video 605/336-2054, FAX: 605/331-1004 Web site: www.agmedia.com Year established: 1996 Pres: Ron Claussen (firstname.lastname@example.org) Services: Surveys of agricultural media usage by growers, producers, and rural lifestylers, as well as marketing research ALLPOINTS RESEARCH INC. 119 Brookstown Ave, Ste 300, Winston-Salem, NC 27101; 336/896-2200, 800/535-3528, FAX: 336/896-2201 Web site: www.allpoints.biz Year established: 1975 Co-Owner: Tara Olson (email@example.com) Co-Owner: Sherrie Aycock (firstname.lastname@example.org) Research Strategies Dir: Marianne Griffin (email@example.com) Services: Study design, data collection, data reduction & analysis, marketing issues, communications, ad evaluation AVANT MARKETING GROUP 6 The Pines Ct, Ste E, Saint Louis, MO 63141; 314/576-7700, FAX: 314/576-7707 Web site: www.avantmarketing.com Year established: 2004 Number of employees: 5 Sr Partner: Mark Vogel (firstname.lastname@example.org) Partner: Mark Buckley (email@example.com) Services: Market research and planning with specialization in agriculture; market planning, quantitative and qualitative research, online panels, new product development, branding, pricing strategies, and marketing communications BECK AG 112 E. Second St, Ste 104, Wayne, NE 68787; 402/375-4390, 866/375-4390, FAX: 402/375-1333 Web site: www.beckag.com Year established: 1997 Number of employees: 30 Founder: John Finegan (firstname.lastname@example.org) Pres/CEO/GM: Stephanie Liska (email@example.com) Ag Insight Lead: Randy Boomgaarden (firstname.lastname@example.org) Services: Integration of experience-sharing marketing solutions; educational opportunities to clients’ customers throughout the ag industry; customized peer-to-peer and expert-to-peer dialogue-driven programs for farmers, ag retailers, ranchers, veterinarians, golf course superintendents, processors, PCOs, and other business professionals CALEDONIA SOLUTIONS 855 Village Ctr Dr, Ste 325, North Oaks, MN 55127; 651/426-0095, FAX: 800/532-0799 Web site: www.caledoniasolutions.com Number of employees: 3 Principal: Robert Hill (email@example.com) Lead Assoc: David Rachac (firstname.lastname@example.org) Services: Marketing research and consulting services for positioning brands, assessing new product potential, optimizing prices, and understanding customer motivations CAMBRIDGE RESEARCH INC. 3521 W. 24th St, Minneapolis, MN 55416; 612/929-8450, FAX: 612/929-8460 Web site: www.cambridgeresearch.com Year established: 1992 Number of employees: 3 Pres: Dale Longfellow (email@example.com) Services: Qualitative research and ideation techniques; studies encompass all segments of the agriculture user and distribution channels THE DAVIS GROUP, INC. 190 Cottage Grove Ave S.E., Cedar Rapids, IA 52403; 239/566-8312 Year established: 1975 Number of employees: 8 Chmn: Jefferson Davis (firstname.lastname@example.org) Pres: Marja L. Davis VP: Fred Muhl Services: Qualitative and quantitative research focusing on corporate image, new product development/introduction, advertising pre-testing, existing product repositioning, and distribution channel strategy (See advertisement in this section.) FARM PROGRESS — PENTON MEDIA, INC. 255 38th Ave, Ste P, St. Charles, IL 60174-5410; 630/462-2331, FAX: 630/462-2202 Web site: www.farmprogress.com Branch office: Raleigh, NC Year established: 1841 Number of employees: 200 Sr VP: Dan Bagan (email@example.com) VP, Mkt Leader, Farm Progress: Don Tourte (firstname.lastname@example.org) Client Svc Mgr: Jeff Tennant (email@example.com) Services: Proprietary research USAgriculture Brandfile annually contacts US large-acre corn, soybean, peanut, wheat, rice and cotton producers for detailed product brand use and production data; product-use analysis; custom market research services are also available FOUNTAIN AGRICOUNSEL LLC PO Box 309, Stonington, CT 06378; 860/535-4555, FAX: 860/535-4777 Web site: www.fountainagricounsel.com Year established: 1991 Number of employees: 3 Pres: Bob Fountain VP: Duane Thurman Services: Management consultants to agribusiness; support for mergers and acquisitions; industry reports; weekly newsletter GFK KYNETEC 1807 Park 270 Dr, Ste 300, St. Louis, MO 63146; 314/878-7707, 800/753-6263, FAX: 314/878-7616 Web site: www.gfk-kynetec.com Branch offices: Clovis, CA; Schleswig, Germany; Lyon, France; Cedex, France; Beijing, China; Selangor, Malaysia; Poznan, Poland; Milano, Italy; Valencia, Spain Year established: 1919 Number of employees: 184 CEO: Stephen Hearn (firstname.lastname@example.org) Co-Pres: Jim Herman (email@example.com) Co-Pres: Jeff Minier (firstname.lastname@example.org) VP, Comms: Jessica Makovsky (email@example.com) 24 2013 MARKETING SERVICES GUIDE
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