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Agrimarketing : November December 2012
November/December 2012 Agri Marketing 49 Farm Market iD database and relevant information from national consumer and business to business databases can be appended. This system and data matrix provides a robust marketing solution: • 3D -- Analyzer --- an intuitive drag and drop interface that allows users to visualize, measure, profile and report on customers and prospects. • 3D -- Campaigner --- easily plan, schedule, forecast and execute multi-channel marketing campaigns. • 3D -- Reporter --- provides marketing performance reporting and dashboards. Reports are integrated with Microsoft Excel to be performed on the fly, or on an automated delivery schedule. • Quick and easy access to data and campaign management tools. • A flexible, cost-effective solution • Easy and intuitive to use --- marketers can make decisions and act on them immediately. • Ability to enhance database assets with Farm Market iD's proprietary data set and multiple national consumer and business-to- business data sets. • No need for IT expertise to manage the marketing database. • Data hygiene is handled at front end of database builds and updates. The beauty of 3D is that marketing teams gain a 360 degree view of customers, and can create comprehensive campaigns to engage current customers as well as prospects. 3D is a flexible and affordable single source for all database hygiene, enhancement, build and campaign needs. It's important that your database provides actionable data intelligence for effective marketing campaigns. In this era of social media and electronic communication it is critical that you can access and act on that data. • Other Farm Market iD services include: • Data hygiene and data enhancement of customer data. • Prospect data. • Modeling and analytic services • E-mail list rental, e-mail append, e-mail revere append. • GRM (Grower Relationship Management), a CRM tool specifically for agri-marketers. • GIS Imagery. ENAGAGE YOUR CUSTOMERS by Rosemary Schimek, Direct/Marketing, Farm Progress Cos. The best practices approach for building and improving our relationships with customers keep evolving. Understanding our customers plays a key role in the sales process and the more we know about our customers helps compress the prospect conversion curve to convert prospects to customers and current customers to "super" customers. It'sallabouttheAmercanproducer.Thehandshakeacrossthefarm gateisstillworthitsweightingold. DirectContact,Inc.isacontractsalesandserviceorganizationthat hasdeliveredcustomercommitmentstoagriculturalcompanies since 1997. Put our national network of over 4,000 experienced knowledgeable and professional contractors to work for you. The right people in the right place at the right time. The Point of AgriMarketing Since 1997 Call us at 1.800.558.6803 to discuss your next project. www.directcontact.com (more on page 50)
Marketing Services Guide 2013