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Agrimarketing : November December 2012
36 Agri Marketing November/December 2012 HEALTHIER FOODS There's a good reason for Nexera's popularity in the food product and service industry: Omega-9 Oils. Due to mounting medical evidence and public concern about trans fat-laden hydrogenated oils, restaurants and many other food- service operations have been switching to healthier oils to eliminate trans fat from their menu items. In a 2006 New England Journal of Medicine article on the health impact of trans fat, researchers reported that trans fat substantially increased the risk of heart disease, even when consumed in small amounts. Since then, a growing number of studies linked "bad fats" including trans fat and saturated fat, to an increased risk of heart disease. Omega-9 Oils from Nexera canola are a healthier oils solution, offering a unique combination of high-oleic (Omega-9) and low-linoleic fatty acids. This profile gives the oil a light, clean taste and superior performance. For the restaurant and foodservice industries, these oils represent the next generation of cooking oils that deliver healthier foods without compromising taste or performance. "Since 2006, restaurants and food manufacturers that have converted to Omega-9 Oils have removed more than one billion pounds of trans fat and saturated fat from the North American diet," reports Dzisiak. "By using Omega-9 Oils, many of these bad fats have been replaced by heart-healthy monounsaturated fats, decreasing North Americans' risk of heart disease and diabetes." According to DAS, Nexera's Omega-9 Oils' fatty acid profile also provides stability and superior performance in demanding kitchen settings. And Omega-9 Oils have up to 50% longer fry life, and can be used for numerous applications, including deep frying, sautéing, baking, spraying and in salad dressings. HEALTHY DEMAND The increase in canola acres, coupled with the demand for new, healthier and naturally functional oils, is driving an expansion of canola processing for the North American market. In fact, processors have doubled crush capacity since 2009. Bold investments by the industry's oil producers have made this processing capacity growth possible. Richardson International's Yorkton, SK, plant, opened in 2010, now processes up to 2,500 metric tons of canola oil daily --- tripling previous production and a 25% expansion is already planned. Bunge now operates five Canadian locations with significant expansion projects underway at the canola crushing plant in Altona, MB, to increase capacity to 2,500 tons daily. Bunge also plans to expand its plant in Fort Saskatchewan, AB, following the expansion completion of the Altona location in 2014. LDM Foods opened its state-of- the-art canola crushing and processing facility located in Yorkton, SK, in 2010. The facility crushes over 800,000 tons of canola per year, producing approximately 300,000 tons of refined canola oil and 500,000 tons of canola meal. As demand continues to rise, processing capacity and supply of canola oil grows, too. Major North American oil companies recognize that record canola acreage not only means increased volume but also a food industry shift to advance long-term health and wellness goals such as reducing bad fats for overall health. According to the International Food Information Council Foundation's 2012 Consumer & Opinion Leader Research, 47% of Americans are trying to consume less saturated fat. This desire to avoid and lower bad fat intake is a significant opportunity for food companies, and, according to DAS, Omega-9 Canola Oil can enable companies to make reduced saturated and zero trans fat claims in Canada and the U.S. HEALTHY MARKETING PLANS DAS has taken a somewhat different marketing position with Nexera hybrids. "The market position of 'healthier profits,'" explains NEXERA HYBRID CANOLA SEED/continued from page35
Marketing Services Guide 2013