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Agrimarketing : November December 2012
28 Agri Marketing November/December 2012 Schussler. "And we have begun to gather a solid understanding of the mechanisms of drought tolerance within these hybrids as we advance development of future Optimum AQUAmax hybrids." For 2011, Pioneer initially offered five unique genetic platforms for a total of eight different Optimum AQUAmax products with differing biotech trait packages. With almost 700 on-farm trials in water-limited environments in 2011, Optimum AQUAmax hybrids showed a 7.1% yield advantage on average over grower-selected checks. In addition, the products offered top-end yield potential under more favorable growing conditions, providing a 3.4% average yield advantage over grower-selected checks in 7,000+ comparisons. Those results were surpassed in 2012, achieving an 8.9% yield advantage on 3,606 farms with water limitations. Use on 7,663 farms with more favorable conditions indicated a 1.9% yield advantage. "This past year, it was difficult to find 'typical growing' conditions," explains St. Peters. "Still, drought or not, Optimum AQUAmax showed it could perform well in a variety of weather and crop management conditions." "Many growers faced extreme weather conditions this year, and Pioneer brand products delivered consistent yield performance," says Paul E. Schickler, President of DuPont Pioneer. "This year's harvest results are further evidence of our strong legacy of corn and soybean germplasm, and the value of the 'right product, right acre' approach to product development and sales." Overall, during the last two growing seasons, Optimum AQUAmax averaged an 8.7% advantage in water-limited conditions, 2.6% yield advantage in normal conditions. Continued study of Optimum AQUAmax hybrids showed additional advantages compared to susceptible checks, including better tolerance when drought occurs at flowering, a higher rate of photosynthesis during drought stress, and traits that lead to reduced seasonal water use. "Drought is a complex issue and can affect crops differently depending on the geography and stress factors of each environment," says Schussler. "There is no single gene or 'silver bullet' solution for the drought complex. Managing crops in drought-stressed environments is critically important to achieving performance results, and Pioneer continues to partner with growers to offer the best management suggestions to help maximize profit while minimizing risk. "There are many mechanisms that contribute to improved drought tolerance, and we're confident we're incorporating a broad base of native traits to deliver yield stability to our customers. As we further understand what improves drought tolerance, Pioneer corn breeders can develop even better corn hybrids for growers." Adds St. Peters, "Our differentiated approach focuses on total product performance- enhancing yield performance during water deficits, agronomic stability under optimal water conditions, and the on-farm know-how to help manage water with the right product on the right acre." NATIVE-TRAIT SALES ADVANTAGE The traits that help Optimum AQUAmax products gain advantages in water-limited environments were provided through native, not transgenic, traits. In other words, AQUAmax drought- resistant traits were those native corn traits mined within Pioneer 's vast corn germplasm collection. (Optimum AQUAmax hybrids do contain transgenic traits, but those are herbicide- and insect-resistant traits found in other products as well.) OPTIMUM AQUAMAX/continued from page 26 (more on page 30) A test plot in Texas with hybrids grown under the same conditions. The Optimum AQUAmax hybrid is on the right and a conventional hybrid is on the left.
Marketing Services Guide 2013