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Agrimarketing : October 2012
18 Agri Marketing October 2012 distribution including co-ops, less active ingredient introductions, more resistance management programs likely mandated by government, expansion of the buying/service group memberships, expanding GMO seed markets and more seed sold by retailers. Manufacturing and technology suppliers will consolidate more as we accept being a player in a global market. More chemical tank mixes will be used for resistance management, more seed treatments and more use of chemical drift retardants. Government regulations at all levels will increase especially in the area of spray drift, worker protection, endangered species and the farm community (the area around the farmer 's fields, the farm worker community). Imports of fertilizer and crop pro- tection will increase and chemical sup- pliers will sell to a much more sophis- ticated retailer who will make more profit on selling site specific technol- ogy than on ag chemical sales. There will be challenges, there will be obstacles, there will be setbacks but knowing our history helps us to understand how the industry has overcome problems before, as every new sales rep knows, they are not "complaints" they're "opportunities." It is difficult, if not impossible, to include all ag chemical developments that shaped our past in a short article. Lots of developments are not mentioned including the importance of agricultural fumigants, plant growth regulators and more details on distributors and manufactures. I didn't even touch on the dramatic sales promotions and travel opportunities the industry offered at one time. Remember when going to a dealer meeting meant coming home with a new wardrobe? Today you're lucky to get a free lunch and not even a hat! The important part of our story is not what is left out but hopefully the reader can find their place in history in a growing and dynamic industry designed to feed the world. Iamproudtohaveanag background and proud to have served in the crop protection industry. AM . Jim Thrift is an independent agricultural consultant after recently ending nine years as the VP Regulatory Affairs & Corporate Relations for the Agricultural Retailers Association in Washington ,DC. Prior to that he was American Cyanamid and BASF. He has an Agronomy degree from California State Polytechnic University and has served on several commodity boards and industry trade groups receiving numerous recognitions. In 1997, he was named to the Alpha Zeta Centennial Honor Roll of individuals who have a career of outstanding support of U.S. agriculture for the past 100 years. He can be reached at email@example.com. Crop Protection Industry | Overview | continued from page 16
November December 2012