by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : March 2008
Editor's Note: This is the second in a series of five articles sponsored by Truffle Media Networks highlighting real world podcasting insights and best practices. As a marketing professional trying to reach your diverse and geographically scattered dairy target audience, you have both opportunities and chal- lenges. The opportunities come from the limited size and clear focus. Full mail boxes, cluttered desks and long hours prevent many marketing messages from breaking through. In today's mobile environment, podcasting offers the ideal solution to help meet your marketing objectives. CREATE THE CONVERSATION Podcasting is the innovative and widely accepted deliv- ery medium that transcends traditional media like news- paper, radio, and television. Enabled by broadband tech- nology, audio and video content are quickly and easily transmitted to a subscriber 's computer. The subscriber can either review the content at their computer or transfer it to a portable media device like the popular iPod for review when and where they choose. Podcasting enables marketers to share product and company stories more dynamically. Marketing professionals are discovering it's a new land of milk and honey, rich with loyal customers. "I see podcasting as another way for me to help supply my customers with information," asserts Ryan Millett, Elanco, Dairy Business Unit. "By promoting DairyCast, I am promoting a fast and easy way to stay up on today's topics. My customers are covering larger terri- tories and thus have more windshield time. Anything I can do to help keep them informed of the industry around them is a bonus and DairyCast is that bonus." DairyCast is one of five agricultural podcasting pro- grams offered by Truffle Media Networks. During 2007, DairyCast produced 126 episodes and covered 13 major dairy industry events which resulted in over 37,000 downloads. Through an integrated DairyCast campaign that included podcast billboards, community e-mails, and Web site ads, sponsors received over 169,000 quality impressions. Downloads in December 2007 were six times greater than those from the previous January, demonstrat- ing this medium's explosive growth. Podcasting is a powerful tool. How this exciting approach is used should be determined by business objec- tives, total marketing mix, and resources available to invest. Podcasting fits easily into product launch campaigns, on- going customer education initiatives, and any marketing effort that helps you create long-term relationships. LEARN MORE ABOUT PODCASTING Truffle Media Networks offers a number of ways for mar- keting professionals to learn more about podcasting. You can join an online conversation with your peers, includ- ing current sponsors like Elanco and Mycogen, through "Ag Media Conversations," a podcast designed specifi- cally for those who want to integrate podcasting into their media mix. Go to www.TruffleMedia.com for access to this helpful program. Truffle also offers sponsorship trial packages that allow you to experience podcasting on a limited basis and see how it works for your business. These packages are customized, with built-in metrics, based on your specific objectives. For more information on beginning a podcast- ing experience contact Aaron Gilbertie at 317/690-7097 for more information. AM DairyCast is a registered trademark. iPod is a trademark of Apple Inc. PODCASTING: MEDIA'S NEW CREAM by Raylee St. Onge, Truffle Media Networks Community Coordinator TRUFFLE MEDIA NETWORKS SPONSORED CONTENT "By promoting DairyCast, I am promoting a fast and easy way to stay up on today's topics." --- Ryan Millett, Elanco Sponsors received over 169,000 quality impressions in 2007.
Crop Life America