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Agrimarketing : March 2008
14 AgriMarketing March 2008 Paulsen AgriBranding promotes Alicia DeGeest to Acc't Supvr and hires Mindy Scholz as Acc't Exec. DeGeest has been with Paulsen since 2002 starting as an intern, later working as an Acc't Coordinator and then Acc't Exec. Scholz was previously with Archer>Malmo, Inc. and the Signature Advertising Agency. Woodruff Sweitzer names Kathi Legault and Lori Rodgers-Kruger as Acc't Mgrs. Legault, formerly Production Mgr with Trigger Communications and Team Lead with Getty Images, joins the agency with more than 17 years of marketing experience. She will work out of its Calgary office. Rodgers-Kruger has been with the agency since 2003. She will be respon- sible for the Arysta LifeScience North America Corporation, Big 12 Conference, Burgers' Smokehouse, IMMVAC, Farm Equipment Manu- facturers Association and Harmony accounts. Morgan&Myers (M&M) promotes Tricia Falter Burkhardt to Sr Associate. Falter Burkhardt has been with M&M since 2005 working on the Novartis Animal Health and Kruger Seeds accounts. She was previously with the Missouri Farmers Union. Charleston|Orwig, Inc. (C|O) hires Bill Coons as a Copywriter for its Creative Department. Coons a recent graduate of the University of Missouri-Columbia, interned at C|O and helped create and execute many projects for the agency, including the theme and materials for the April 2007 BMA Bell Awards. On the eve of its 30th anniversary, Rhea+Kaiser, Naperviille, IL, is introducing a new brand identity, built around the theme of "Uncom- mon Sense." The agency's identity rebrand- ing initiative had a two-fold objec- tive to acknowledge the evolution of Rhea+Kaiser and to better reflect the agency's value offering to current and prospective clients, said Steve Rhea, Pres/CEO and co-Founder of the independent, integrated agency. The new identity reveals Rhea+Kaiser 's ability to develop and implement successful strategic com- munications programs, and reflects the innate characteristics of its corpo- rate personality --- to fully under- stand each industry touched, chal- lenge assumptions, ask questions and become an advocate for clients and their business. In addition, the agency's Web site www.rkconnect.com has been re- designed to reflect the new identity, and agency collateral materials reflect- ing the new look and messaging have been created and/or updated. Red Lizard Creative names Lindsey Baker as Acc't Mgr. Formerly, she was a PR Special- ist, specializing in the execution of PR campaigns. The Hondo Group announces Damon Daood joins their team as Sr Art Dir. Previously he was a Creative Dir, Production Designer and Photogra- pher for MetalMachineMovie Productions. The agency also promotes Diana Britton to Media Coordinator. Prior to joining the agency, she served as the Texas Dir of Ops for Audits and Surveys Worldwide. AM Burkhardt Baker DeGeest Scholz Swanson Russell Associates' (SRA) crop circle is fea- tured in "American Idol's" Omaha audi- tions show. SRA created a crop circle stretching across five acres of corn saying, "Wel- come to Omaha, American Idol." The welcome, dubbed by American Idol as Omaha's "Big Reveal" was offi- cially extended from hundreds of feet in the air during the national broad- cast of the Omaha auditions show. The PR team of SRA had two weeks to create the crop circle for Ameri- can Idol's "Miami-Vice" style helicopter shoot. "This was a great opportunity to welcome 'American Idol' to the cos- mopolitan city Omaha truly is," says PR Mgr Jennifer Windrum. "We gave agriculture, a tremendous economic driver for our state, a modern twist by carving the 'American Idol' logo into a cornfield the size of five football fields. Now that's one mighty welcome mat."
Crop Life America