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Agrimarketing : March 2008
12 AgriMarketing March 2008 Dan Bagan is named Sr. VP of Penton Media's Agricultural and Food Group where he will oversee its nine ag-related and 14 other B2B media properties. He will also serve as a mem- ber of Penton's Executive Com- mittee. He began his career with Lebhar-Friedman. He replaces Bob Moraczewski who is retiring. Fastline launches Green Acres publi- cation targeted to the large property owner or rural lifestyle enthusiast. Distribution of the publication will be within a 50 mile radius of Louisville, KY, and will be targeted to the home owner with five or more acres. It will also beusedasa catalog of products available in the Louisville and surrounding areas. PrecisionAg Institute announces it has lauched the PrecisionAg WORKS Campaign. "With PrecisionAg WORKS we want to convey to growers the over- whelming benefits that they can get from precision ag adoption," says K. Elliott Nowels, Institute Dir. "Grow- ers that aren't using this technology need to take another look." Petry Media Corporation is named the exclusive sales representative for RFD-TV and will offer the channel's advertising time to entities and agencies throughout the U.S. RFD-TV has also signed a multi- year affiliation and distribution agreement with the nation's largest cable operator, Comcast Cable Communications, for carriage of the channels nationwide. "Since day one, it has been our goal to connect city and country again with original programming," says Patrick Gottsch, Founder/Pres of Rural Media Group, Inc. "With the Comcast agreement, that day has arrived. We look forward to rolling out this channel on local Comcast systems throughout the country to fill the void left by the demise of the former Nashville network." Meister Media Worldwide names Michael L. DeLuca as VP, Sales and Integrated Mktg. He was formerly handling digital media develop- ments for Meis- ter and has held roles with Advanstar and Priceline. Joe Monahan is named Dir, XChange events, and Group Publisher for it's Fruit and Vegetable Group. Jim Sulecki is named Dir of E-media. Pro Farmer newsletter hosts a series of three Profit Briefing seminars marking record attendance. "Many farmers are enjoying unprecedented income after a big 2007 crop and high commodity prices," said Pro Farmer editor Chip Flory. "However, we have much higher input costs for 2008 and uncertainties about the longer term outlook. Producers are anxious to make the right strategic decisions in this environment." The seminar series went to Lincoln, NE, and Ames and Cedar Rapids, IA, and included 13 one-day events co-sponsored by John Deere and Pioneer. Dave Kanicki is promoted to Exec Editor of Farm Equipment magazine. Kanicki joined the firm in 2005 and has 25 years of equipment-related trade publishing experience. AM Monahan DeLuca Sulecki IN MEMORIAM Leslie A. Watt, 94, retired Pres/ CEO and second generation leader of WATT Publishing. Watt took the company into the interna- tional mar- ketplace in the late '50s with the acquisition of Industria Avicola, fol- lowed by the launch of Poultry International in the early '60s. In the early '80s Watt created Poultry International China Edition, one of the first publish- ers outside of China to launch a B2B local language publication in China. AM Ser ving the small farmer and rural enthusiast Edition 1 • 2008 Identifying Farming Opportunities Bagan The 2008 TopProducer seminar set a record of 521 participants. They heard from indus- try experts, as well as, dis- cussed and were challenged on topics ranging from com- modity marketing to busi- ness planning and invest- ment opportunities in the agricultural industry. The 2008 TopProducer of the Year Awards were presented to: (front row l to r) Rob Barley, Star Rock Farms; TopProducer of the Year Dave Minich, Minich May Family Farms; Leroy Shatto, Shatto Milk Company. (Back row l to r) Tom Barley and Abe Barley, Star Rock Farms; Steve Custer, TopProducer Publisher and Greg Vincent, TopProducer Editor.
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