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Agrimarketing : March 2008
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Tommy Jones, John Deere Crop Insurance Bev Larson, NK Brand Bob McNaughton, Dog & Pony Productions Steve Rhea, Rhea & Kaiser Sarah Robinett, Osborn & Barr Brad Schu, Land O'Lakes/Purina Mills Bob Wilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com ® THE ROARING AG ECONOMY Corn consistently above $5/bu, despite a record crop, soybeans hovering at their all-time high of $14/bu, spring wheat touching the $20/bu mark. These are truly remarkable times for agri-marketers. And it appears the good times will continue to roll. In a recent speech, Murray Wise, CEO of Westchester Group, one of the nation's largest professional farm management and real estate firms says he expects the ag industry is in for a good ride through the next decade, at least. "This is not an ethanol bubble," he says. "This demand-driven market is largely due to growing economies in other countries, especially in China." Wall Street has noticed. Respected Bear Stearns Analyst Ann Duignan points out that USDA now projects farm cash receipts to climb 41% over the next three years, totaling $349 billion by 2009. "In our view, we are only in the beginning stages of this ag cycle," she says. Allowing investors to benefit in these exciting times are innovative firms such as Van Eck. For a glimpse of the excitement the ag industry is generating among the investment community, be sure to read this issue's cover article. AGRIMARKETING'S GONE MOBILE Away from your computer? You can now read agri-marketing news and weather on your wireless mobile device. For more information, see page 31. This free service for agri-marketers is sponsored by Farm Progress Co. and powered by iNetSolutions Group. AGRIMARKETING'S WEEKLY WINNER Since the AgriMarketing Weekly e-newsletter 's contest was launched last month, five lucky winners have been announced. For details on how to enter, see page 53. Grand prize is a Caribbean Cruise. The contest is sponsored by Successful Farming. NEXT MONTH Our annual salute to the Best of NAMA winners ... and a special look at Kinze Manufacturing. AM 4 AgriMarketing March 2008 THIS MONTH IN AGRIMARKETING Five Years Ago (2003) • CNH begins manufacturing both red Case IH and blue New Holland tractors at its Racine, WI, plant. • Aventis's Starlink Logistics business unit and Garst Seed agree to pay $110 million to corn growers in a class action lawsuit due to the Starlink gene being found in the human food chain. Ten Years Ago (1998) • Dow AgroSciences increases its stake in Mycogen Corp. to 63%. • The U.S. Feed Grains Council changes its name to U.S. Grains Council. Twenty Years Ago (1988) • American Cyanamid sponsors the development of the National Association of Agricenters --- the first nationwide association for crop protection retailers. Ken Root is named Exec Dir. • Charley Quindlen retires as VP/Publisher of HBJ Farm Publications after 41 years of service. • Iowa Farmer Today changes its size from newspaper to tabloid format. • Tractor sales fall to record lows. 110,000 units were sold compared to 190,000 in 1978. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to AgriMarketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher
Crop Life America