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Agrimarketing : March 2008
36 PFIZER'S LT. COL. SAM BARRINGER HELPING IN AFGHANISTAN AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. Subscriptions: U.S., Canada and Mexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. Copyright 2008 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited materials. To locate topics and obtain past articles: go to www.AgriMarketing.com and access the "Archived Issues" link. Periodical postage paid at St. Louis, MO, and additional mailing offices. Postmaster: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. MARCH 2008 VOLUME 46 NUMBER 2 WHOLE NUMBER 495 PRINTED WITH SOY INK 16 SALES AND MARKETING INSIGHTS FROM PURDUE UNIVERSITY: SHOULD THE SUPPLY CHAIN PLAY FAIR? 17 THE SCOOP ON RECRUITING: COVER LETTERS 18 CAMA UPDATE focus on: marketing to the rural lifestyler 19 SERVING THIS IMPORTANT CUSTOMER 26 DEVELOPING SUCCESSFUL PROGRAMS 30 ABOUT THE RURAL LIFESTYLER cover story 32 VAN ECK'S MOO: THE RIGHT PLACE AT THE RIGHT TIME 36 THINKING OUTSIDE THE BOX: PFIZER VETERINARIAN HELPS RE-ESTABLISH ANIMAL AG IN WAR-TORN AFGHANISTAN 39 NATIONAL NAMA NEWS 42 REGIONAL BEST OF NAMA WINNERS 54 VIEW FROM THE TOP: TERRA INDUSTRIES' CEO MIKE BENNETT DEPARTMENTS March 2008 AgriMarketing 3 AGRIMARKETING is proudly associated with: 20 PBI GORDON'S MICHELE MCCAWLEY ON MKTG TO THE RURAL LIFESTYLER 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 MARKETING NEWS 12 MEDIA NEWS 13 ASSOCIATION NEWS 14 AGENCY NEWS 52 CALENDAR OF EVENTS FOR AGRI-MARKETERS On the cover: Van Eck Principals and Directors Derek S. van Eck (l) and Jan F. van Eck in the Wall Street financial district.
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