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Agrimarketing : September 2012
September 2012 Agri Marketing 45 COVER STORY/continued from page 43 generation of leaders in American agriculture. A Partner can enhance a brand through recognition and visibility for their partnership. And they can enhance their talent recruitment or development efforts with new hires and young professionals." ABEF -- SUPPORT FOR STUDENT NAMA MEMBERS In the late 1980s, a small group of National Agri-Marketing Association (NAMA) members began to discuss the need for a non-profit funding arm of NAMA to support Student Chapters and NAMA Careers programs. In 1991, backed by funding from individuals and ag companies, media, and agencies, the AgriBusiness Educational Foundation was born. "Over the years, ABEF has provided major support for an extremely successful and valuable Student NAMA Marketing Competition, provided opportunities for student networking with professionals, and offered over $200,000 in scholarships to student NAMA members," says Mick Sibbel, Chairman, ABEF Board of Trustees. "ABEF is all about supporting future employees and leaders in the agribusiness sector. As the NAMA Foundation, we will continue to be focused on our core responsibilities: scholarships, the student marketing competition, student leadership and chapter development, and professional development." Past ABEF scholarship winners include Amanda Sollman, Account Executive at Broadhead, a Minneapolis-based advertising and marketing agency. "It always makes me proud to see NAMA members invest in ABEF scholarships for student members," says Sollman. "It's really great knowing that professional members put such a high value on supporting the education of those who will someday be their colleagues and customers." ABEF is supported by individuals contributing to the Century Club, plus direct contributions by companies including John Deere, Monsanto, Adayana, and Bayer CropScience. Advertising agencies such as Charleston|Orwig, Osborn Barr, and BSC have contributed through ABEF's new A.S.A.P. initiative (Agencies in Support of ABEF Programs). Other companies, media outlets, and individuals also provide support through donations to a silent auction, media auction, golf outings and other events. "Our support for student NAMA and ABEF dates back to the beginning of student NAMA and increased in the late early 1990s with the endowment of the Successful Farming/RC "Fergie" Ferguson Outstanding Student Award," says Curt Blades, National Sales Manager, Successful Farming. "This annual award celebrates the ambition "Fergie" would foster in employees during his 40 years with SF." "We have seen firsthand how this investment in the future pays off," adds Blades. "Several of our team members have personally benefitted from Student NAMA and ABEF. It's very rewarding to see professionals who benefitted from ABEF funds continue their careers in the industry." AM The Progressive Agriculture Foundation (PAF) was originally founded by Progressive Farmer magazine as a result of the magazine's September 1990 issue featuring 100 families who had a death in their family as a result of a farm-related incident. An independent foundation since 2002, PAF has a staff of five plus more than 19,000 volunteers who deliver Safety Day programming to youth and families in more than 400 rural communities throughout North America. That programming is also finding its way to Argentina, Uruguay, and Paraguay through a partnership with Agrium. "Our mission is to provide education and training to make farm, ranch, and rural life safer and healthier for children and their communities," says Randy Bernhardt, PAF Executive Director. PAF's vision of "no child would become ill, be injured or die from farm, ranch, and rural activities" strikes a cord with sponsors including John Deere, Monsanto, Toyota, PotashCorp, The Mosaic Company Foundation, Crosman Corporation, Betaseed, Bunge North America, and Kubota Tractor Corporation. "Providing safety education for our customers and their families is a significant emphasis for Kubota," explains Greg Embury, Vice President of Sales and Marketing. "By increasing our sponsorship of the Progressive Agriculture Safety Day education program, we proudly support an effort designed to make safety education and training available for children and their families year-round --- together, we can do more to educate about safety than we could ever do alone." In September 2011, the one millionth participant attended PAF Safety Days. "Our only limitation to growth is funding," says Bernhardt. "Each year we have more applications for farm Safety Days than we can honor." AM A FOCUS ON FARM SAFETY
AgCareers USA 2012